Executive Director, Brand Strategy, Storytelling & Communications, Athletics

Executive Director, Brand Strategy, Storytelling & Communications, Athletics

About the Company

Premier healthcare provider

Industry
Hospital & Health Care

Type
Non Profit

Founded
1952

Employees
10,001+

Categories

• Education
• Fitness
• Health Care

About the Role

The Company is seeking an Executive Director for Brand Strategy, Storytelling, and Communications in Athletics. This leadership role is pivotal in setting and executing the brand and storytelling strategy across all varsity sports, ensuring a cohesive and compelling representation that aligns with the university's overarching brand. The successful candidate will be responsible for leading the PR, media relations, and communications team, and will serve as the key point of contact for trade publications and sports media. A strategic partnership with the CMO is essential, as the Executive Director will be expected to translate CMO priorities into executable strategies and maintain close collaboration with the Chief Revenue Officer to ensure alignment across shared Athletics priorities. The ideal candidate will have a background primarily in marketing, with a strong emphasis on brand, creative, and storytelling, and a proven track record of success in a high-visibility sports or entertainment environment. They should have a deep understanding of the sports media ecosystem and the ability to proactively manage media and trade relationships. The role requires a strategic leader with a minimum of 5 years' of relevant work experience, who can set the direction for creative and brand strategy and ensure that all marketing outputs and fan experiences are of the highest quality and consistency. The Executive Director will be expected to champion a social-first storytelling strategy and act as the brand steward across all channels, with a focus on strengthening fan engagement and elevating partner value.

Hiring Manager Title
CMO

Functions

• Marketing