Senior Marketing Manager, Product and Service

About the Role Senior Marketing Manager, Core product line and Service – a strategic leader within the US Pharmacy Automation Marketing team responsible for driving commercial success, market differentiation, and lifecycle management for Parata’s vial automation (Max) and inventory management (RapidRx, Beacon) solutions and effective communication of our professional services offerings. Key Responsibilities Portfolio Leadership: Own the marketing strategy and execution for Parata’s vial automation (Max) and inventory management (RapidRx, Beacon) solutions, develop compelling value propositions, messaging and collateral for each product group, lead product launches, commercialization and sustaining activities. Go‑to‑Market Execution: Design and drive omnichannel campaigns to generate high‑quality leads and support sales teams, partner with sales, product management and marketing operations to align activities with business goals, support participation in tradeshows, customer events and executive briefings such as high‑profile product demonstrations. Customer Segment Focus: Ensure tailored marketing approaches for retail, long‑term care, health systems, national accounts and other segments, gather and analyze customer insights to refine strategies and address unmet needs. Performance Optimization: Track and report on key metrics (MQLs, SQLs, contracts closed, campaign ROI, customer engagement), drive continuous improvement through KPI tracking and analytics. Service Marketing: Develop and execute service marketing initiatives to enhance customer satisfaction and retention, collaborate with service teams to communicate our value propositions and investments throughout the product lifecycle. Minimum Requirements Bachelor’s degree in business, marketing, communications or related field (Master’s degree preferred). 6+ years of marketing experience, preferably in pharmacy automation, medical device or capital goods industry. Proven record of high performance in product marketing, launches and lifecycle management. Experience with CRM systems, marketing automation platforms and analytics tools (Salesforce, Power BI). Strong written and verbal communication skills. Experience in digital marketing, trade‑show strategy and planning. Ability to manage multiple projects in a fast‑paced environment. Willingness to travel up to 20% (domestic tradeshows, customer events, team meetings). Preferred Qualifications Experience in tailored marketing approaches for retail, long‑term care, health systems, national accounts and other segments. Service and product marketing experience. Equal Employment Opportunity Becton, Dickinson and Company is an Equal Opportunity Employer and we evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr BD Mexico