Paid Search Analyst

Assistant Search StrategistThe Assistant Search Strategist is responsible for much of the pacing, campaign trafficking, and day-to-day function of the account. In collaboration with the strategists and supervisors, they control the daily work functions while developing their strategic analysis, critical thinking, and planning skills. The assistant plays a key role in optimizations, reporting, and client communication.Goal:Develop a strong foundation for work excellence and strategic decision-making. Success in the role demands excellent follow-through, time management, prioritization, and error-free execution.Team Outcome:Build client and team trust, and effectively manage the day-to-day of the account.Next Level Performance Summary and Success Criteria Highlights :Reminder: "Next Level" work is work that goes beyond the job description or readily available metrics to proactively innovate, tie loose threads together, and contribute to the agency beyond the scope of your core function and client timeProactively finds optimization opportunitiesFinds testing opportunities and puts together testing plansVolunteers for new projects and responsibilitiesZero mistakes on trafficking and QA processesBegin developing client relationships, can answer technical client questionsDeveloping vertical knowledgeSignificant team contribution both in and outside of the core functionIdentify performance shifts, implementing optimizations with manager approvalWrites detailed insights with what, why, what's next structureCan manage priorities. Developing autonomous decision-making skillsKey Responsibilities:Media Strategy & Plan Development - 20%Assists in research, strategy, planning, and presentation of paid search ad campaigns to internal and client teamsSolid grasp of paid search plans and exploring how the channels all work together.Understands key engine performances metrics and how they are differentAssists in answering client questions on emails and callsUnderstands Google and Bing and other platform offerings as they pertain to the assistant's accounts. Growing knowledge of other social media platforms & their ads tools, including but not limited to: Apple Ads, Amazon Ads and Google Properties (YouTube, Universal App Campaigns)Technical Expertise, Campaign Management & Media Plan Execution - 40%Follows best practices and manager recommendations for paid search management, such as campaign setup, keyword bidding, targeting, budget pacing and ad copy creationFully proficient in keyword research and managementUnderstands the use case specifics of value-based bidding or automationFlags opportunities and works with manager to optimize campaigns, logging the changes in the optimization logsCan follow QA checklists to ensure accuracy and client safety. Understands their importance, especially in regards to pharmaceutical complianceManages daily campaign pacing, catching shifts in performance as they happenDeveloping Excel and Google sheet skills, such as formulas (sumif, vlookup) and pivot tablesAccurately completes monthly accountingAssist in creation and management of ad copy testing plans.Reporting and Measurement - 20%Can pull data effectively from various sources (i.e. Platforms, CRISP, Crossix). Understands why we use each platform or measurement partnerWrites first draft reporting comments. Does not simply regurgitate numbers but rather utilizes storytelling techniques explaining "the what," "why it matters," and "how we're actioning on it."QAs report data, flagging inaccuracies or discrepanciesTeam and Personal Contributions - 20%Has successfully completed the onboarding training planLogs weekly and ad hoc tasks in Monday.com, working with manager to set deadlines and loop in stakeholdersSuccessfully completes tasks on time and manages deadlines effectivelyCommunicates internally to confirm receipt or update team members on the status of deliverablesContributes to the SEM Learning Series and other team deliverables (partner meetings notes, 101 updates, etc)Can compile creative best practices and competitor examplesGeneral Skills and Qualifications:Ability to manage deadlinesOrganized with strong attention to detailStrength with numbers and use of basic Excel formulasStrong communication skills for internal and client partnershipsAbility to thrive in a fast-paced environmentDeveloping problem-solving skillsDesired Skills and ExperienceStrong organizational skills with attention to detail analytics abilitiesSome familiarity with Google Ads and Google AnalyticsExcellent written and verbal communication skills for cross functional collaboration and client facing report buildingAnalytical skillset with a keen interest in interpreting data trends to identify trends, measure effectiveness of campaign performanceIntermediate knowledge on AI trends and digital marketing