Brand Manager

Job Description

General Purpose

Lead the development and execution of key marketing initiatives for national brands and/or brand portfolios for multiple regions or groups. Develop and implement effective brand strategies to drive the growth and success of our key brands. Lead cross-functional teams, including marketing, product development, and sales, to ensure our brand message is consistent across all channels and resonates with our target audience.

Job Duties and Responsibilities

• Lead comprehensive brand strategy development to support business objectives

• Lead consumer and shopper communication development and execution including brand positioning and messaging; advertising, packaging, consumer promotions, and public relations (PR); digital, web, and social media; and account specific shopper marketing

• Lead the day-to-day management of outside agency partners (advertising, packaging, PR, digital)

• Develop plans to maximize the product portfolio and marketing initiatives to achieve short-term and long-term sales, shares, and profit objectives

• Collaborate with cross-functional teams to develop compelling positioning and messaging. Create differentiation strategies and identify unique selling propositions to stand out in the market

• Lead a cross-functional team of internal and external partners to effectively manage and drive day-to-day project execution

• Work closely with the sales and customer development team to develop strong market level and account level support programs

• Utilize syndicated data, as well as consumer and shopper insights, to deeply understand the business and deliver strategic recommendations around pricing, merchandising, and competitive response

• Drive new product process from opportunity identification to commercialization

• Participate in developing and managing the brand marketing budget, ensuring optimal allocation of resources. Monitor expenses, track return on investment (ROI), and provide regular reports to senior management

• The requirements herein are intended to describe the general nature and level of work performed by employee, but is not a complete list of responsibilities, duties, and skills required. Other duties may be assigned as required

Requirements

Education and Experience

• Undergraduate degree in marketing or related curriculum (or equivalent combination of experience and education)

• 8 or more years of brand marketing, marketing (category management, trade, general), sales, or related experience

• New product launch/commercialization experience, including a strong understanding of the new product development process

• Certification and/or License – may be required during course of employment

Knowledge, Skills, and Abilities

• Advanced knowledge of brand marketing/marketing principles and practices

• Strong knowledge of new product introduction and commercialization process

• Able to think creatively and strategically

• Able to develop and deliver compelling presentations to bring ideas to life and build support internally as well as externally with business partners or accounts

• Able to analyze and interpret business and brand data through primary and secondary research (e.g., syndicated data, consumer and shopper insights, and business financials)

• Able to translate consumer, shopper, and customer insights into ‘go to market’ strategies and plans (including new products, sales/trade communication, selling strategy and materials)

• Able to lead multiple projects and participate in cross-functional environment

• Able to problem solve, multi-task, prioritize work activities, and meet deadlines

• Able to organize time, energy, and resources effectively to achieve goals (i.e., organizational skills)

• Must be able to read, write and speak English

Travel

☒ 5%-15% (1-3 times per year)

An Equal Opportunity Employer including Disabled/Veterans

Pay Range $130,000-$150,000/year