Marketing Coordinator

Join our Home and Outdoor team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June. Together, we build innovative and useful products that elevate people’s lives everywhere, every day. Position Marketing Coordinator Department Marketing – Home & Outdoor Location New York, NY - Hybrid (work 3 days onsite) Hybrid Schedule At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations. What you will be doing The Marketing Coordinator is responsible for providing overall day‑to‑day support of the development and implementation of marketing plans and strategies for the brand. This role will execute and track digital and retail marketing campaigns, partnerships, content and manage the marketing calendar of activity and marketing budget for OXO. This role will be working closely with cross‑functional teams including Product Development, Sales, Marketing and Creative as well as external partners. Supports marketing campaign management across various channels, such as digital marketing, social media, email marketing, and traditional advertising. Aids in the coordination and delivery of physical and digital assets from the creative team to media agency, retailer, partner, etc. Audits e‑Commerce and partner campaigns to ensure CLPs, PDPs, Banners, Emails, Social Posts and copy are as briefed and delivered. Responsible for tracking reported performance of selected ad campaigns and ensuring that all performance data is warehoused. Schedules internal and external marketing campaign meetings as needed. Digital content support including social media, influencer, blog, and partnership. Develop influencer outreach list and assist with influencer mailings including the ordering, collation and mailing of product as well as the production of any collateral. Track receipt of all packages and monitor social media tools for posts/mentions. Work with social media managers to track campaign performance. Maintain and track the OXO Marketing budget. Coordinate new vendor setup. Receive vendor invoices, create, and raise POs. Improve and maintain billing tracking and budgeting processes; attend monthly finance meetings to report on budget shifts and updates. Work closely with other marketing team members on tracking budget forecasts vs. actuals and issuing accruals as needed. Skills needed to be successful in this role Technical background. Proficiency in digital marketing and social media platforms. Excellent written and verbal communication skills. Comfortable with quantitative analysis and insights—financial, marketing data/analytical statistics for consumer insights. Comfortable operating in a fast‑moving, office environment. Ability to prioritize, organize, and deliver multiple projects concurrently under time of constraints. Naturally collaborative and energized by cross‑functional teamwork. Proficiency in PowerPoint and Excel. Minimum Qualifications Bachelor's degree in marketing, Business, Communication or related field. 2+ years of CPG experience. Authorized to work in the United States on a full‑time basis. Preferred Qualifications Marketing, digital, or sales experience. Knowledge and passion for home and food trends. In New York, the standard base pay range for this role is $62,067 - $68,500 annually. This base pay range is specific to New York and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees. Benefits Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance. Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you’re eager to share new ideas and try new things, we want to hear from you. For more information about Helen of Troy, visit You can also find us on LinkedIn, and Glassdoor. Equal Opportunity Employer Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at View phone number on click.appcast.io. Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity. At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide. The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time. #J-18808-Ljbffr