Product Marketing Manager

Job Description

Job Description

Description:

Sofwave™ Medical develops cutting-edge non-invasive aesthetic technologies used by leading physicians worldwide. We are fast-growing company with industry-leading, innovation, presently in the global expansion mode, fueled by a performance-driven culture. We are seeking a motivated Product Marketing Manager to help drive the success of our global product portfolio.

Role Overview

The Product Marketing Manager will play a key role in supporting the development and execution of marketing strategies for Sofwave’s products. Working closely with cross-functional teams—including Product, Sales, R&D, Clinical, and Regulatory—you will help position our technologies, create impactful marketing materials, and support product launches that strengthen Sofwave’s global market presence.

Key Responsibilities

• Serve as a primary resource for sales teams and customers, providing product and clinical information.
• Support the development of product positioning, messaging, and competitive differentiation.
• Collaborate with Product and Clinical teams to translate technical features into customer benefits.
• Assist in defining market requirements and collecting user feedback for new and existing products.
• Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams.
• Develop marketing tools and assets, including brochures, videos, case studies, and training materials.
• Conduct market and competitive analyses to identify opportunities for growth.
• Gather insights from customers and field teams to refine messaging and product strategy.
• Ensure alignment between marketing, clinical, and commercial teams on product communications.
• Own launch readiness plans and cross-functional execution milestones
• Build go-to-market strategy and customer value proposition frameworks
• Partner with KOLs and clinical/marketing team to develop evidence-based storytelling
• Ability to travel (US and International) 30%

Qualifications & Experience

• 3–5 years of product marketing experience, preferably in the medical device or aesthetic industry.
• Partner with global teams on localized GTM assets and market insights
• Bachelor’s degree in Marketing, Business, Biomedical Engineering, or related field.
• Strong presentation and communication skills, both written and verbal. Strategic storytelling and narrative development
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Team player with strong interpersonal skills and cross-functional collaboration experience.
• Working knowledge of medical device terminology and industry trends; clinical aesthetics experience a plus.
• Experience developing sales and marketing materials and supporting product training programs.
• Analytical mindset with a solid understanding of market dynamics and customer needs.
• Experience working with physicians / KOL’s
• Experience in premium brand positioning and category creation
• Support influencer & PR integration for product storytelling
• Strong project management discipline