Director of Practitioner Wholesale

BodyHealth is a rapidly growing Nutritional Supplement company based in Dunedin, Florida! The Director of Practitioner Wholesale is responsible for owning and scaling the company’s practitioner-focused wholesale channel, with full accountability for revenue growth, strategy, and execution. This role is designed as a player–coach position: a senior leader who both sets strategy and actively manages key accounts while building and leading a high-performing sales organization. This individual will drive the long-term expansion of the Practitioner Wholesale channel—potentially into a significant standalone revenue stream—while ensuring disciplined channel integrity, targeted customer qualification, and close cross‑functional alignment with Marketing, Sales Operations, and E-commerce. This role owns B2B sales to independent healthcare and wellness practices (e.g., functional medicine, chiropractic, PT, sports performance, med spa, nutrition, integrative clinics) through practitioner wholesale programs (resale/clinic dispensing). This is not hospital/IDN/GPO institutional selling and not retail grocery/CPG account management. Key Responsibilities Own overall revenue growth, forecasting, and performance for the Practitioner Wholesale channel Develop and execute a multi‑year strategy to scale practitioner wholesale domestically and, where appropriate, internationally Lead, mentor, and develop the practitioner wholesale sales team, including identifying opportunities for future headcount as volume grows Identify and qualify larger inbound and outbound opportunities, routing them appropriately across the team Partner closely with Marketing, E‑commerce, and Sales Operations to ensure coordinated campaigns, messaging, and timing across wholesale and retail channels Guide practitioner‑specific tone, content, and education strategies distinct from retail marketing efforts Collaborate on paid advertising, email, SEO, and digital initiatives to proactively target healthcare practitioners Identify and prioritize relevant trade shows, conferences, and industry events for practitioner outreach and brand growth Evaluate international practitioner opportunities, understanding regulatory considerations, labeling requirements, and country‑specific nuances Build a scalable operating model that balances inbound demand with proactive growth initiatives Establish KPIs, metrics, and reporting cadence to track performance and guide decision‑making Qualifications Bachelor’s degree in Business, Marketing, Life Sciences, or a related field, or equivalent experience 8+ years of progressive sales experience, with significant exposure to healthcare practitioners or professional wholesale channels 3+ years of sales leadership experience, including managing and developing sales teams 5+ years selling physical products (supplements, devices, consumables, diagnostics, med spa supplies, rehab products, etc.) into independent practices via a wholesale or professional channel Proven success scaling a practitioner‑focused or B2B wholesale sales channel Demonstrated ability to operate as a player–coach , balancing strategy with direct account ownership Strong understanding of the healthcare practitioner landscape (e.g., physicians, functional medicine, chiropractic, performance, or allied health) Experience partnering cross‑functionally with Marketing, Sales Operations, and E‑commerce teams Excellent strategic thinking, communication, and execution skills in a growth‑oriented environment 15 days PTO 40 hours of sick time Medical Vission 10 Paid Holidays Access to product line for free in office #J-18808-Ljbffr BodyHealth