eCommerce Manager, Consumer Retailer.com

ECommerce Manager, Consumer Retailer.com

Function: Sales Location: CA, US Work Arrangement: Hybrid

About The Wella Company

Together, WE enable individuals to look, feel, and be their true selves. Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. For additional information about the Wella Company please visit

The Role

As the Manager of Consumer Retailer.com, you will play a pivotal role in driving the growth and success of our premium beauty brands products across our online retailer platforms. You will be responsible for developing and executing customized e-commerce and marketing plans tailored to the specific needs and strategies of our mass and premium beauty retailer partners. This role requires a deep understanding of retailer strategies, marketing levers, and e-commerce best practices and a keen eye for innovation and competition.

Key Responsibilities

• Develop a deep understanding of our premium beauty retailer partners' strategies, plans, and key performance indicators.
• Identify opportunities to align our brand objectives with retailer strategies and leverage retailer resources to drive mutual growth.
• Develop and execute a comprehensive brand and channel plans to grow e-commerce penetration and drive revenue growth through retailer.com platforms.
• Customize marketing plans, CRM strategies, and promotional activities to maximize brand visibility and sales.
• Work internally and with retail partners to oversee the development and management of high-quality content, including product descriptions, images, videos, and blog posts tailored to retailer.com platforms.
• Stay ahead of the competition by monitoring industry trends, consumer preferences, and competitor activities to identify opportunities for differentiation.
• Utilize data analytics, performance metrics, and ROI frameworks to evaluate initiatives and optimize results.
• Partners with retailer partners to analyze performance data, share insights, and iterate strategies to achieve mutual goals.

Minimum Qualifications

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred. 4+ years of experience in e-commerce, digital marketing, or retail management roles, with a focus on premium beauty products. Deep understanding of e-commerce best practices, retailer.com platforms, and marketing strategies specific to the premium beauty industry. Strong analytical skills with the ability to interpret data, derive insights and make data-driven decisions. Excellent communication and relationship-building skills, with the ability to collaborate effectively with cross-functional teams and external partners. Proven ability to create clarity from ambiguity, think strategically, and independently lead the development, presentation, and execution of channel growth strategies.

We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, skills and in comparison to internal incumbents currently in similar roles. Pay Range: $100,000 - $120,000 salary per year. The range listed is just one component of Wella Company's total rewards package for employees. Other rewards may include annual bonus plan or variable pay, depending on the role. In addition, Wella Company provides a rich variety of benefits to employees, including health insurance, life and disability insurance, 401(k) retirement plan, paid holidays and paid time off (PTO).

All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status. If you need assistance and/or a reasonable accommodation due to a disability during the application process, please email View email address on click.appcast.io. This email account will not respond to inquiries regarding the status of a candidate's application. Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Information regarding your rights: Know Your Rights and Pay Transparency Nondiscrimination Provision.