Marketing Campaigns and Funnels Lead

Role Description

We are looking for a Marketing Campaigns & Funnels Lead to design, orchestrate, and optimize integrated marketing campaigns and long-term funnels. This role is the architect of the company’s integrated marketing engine, responsible for bridging online and offline initiatives into scalable, automated, and high-converting funnels anchored in direct response marketing principles.

By orchestrating multi-touch, multi-channel campaigns, engineered to prompt immediate action and clear tracking, the Senior Marketing Campaigns and Funnels Manager ensures that all marketing activities are transformed into measurable, ROI-driven growth assets.

Are you up for the challenge?

What You Will Do

• Design, orchestrate, and optimize end-to-end marketing campaigns and multi-touch funnels that drive lead generation, pipeline growth, and customer engagement across multiple channels.
• Build scalable customer journeys and nurturing programs tailored to different audience segments and stages of the buyer journey, ensuring a seamless experience from first touch to conversion.
• Collaborate closely with Brand Marketing, Regional Marketing, Sales, and Finance teams to align messaging, campaign execution, lead management, performance measurement, and budget tracking.
• Own and scale marketing automation initiatives through Salesforce, Pardot, Engagement Studio, and Marketing Cloud, creating repeatable processes that support global growth.
• Drive continuous performance improvement through A/B testing, conversion rate optimization, funnel analysis, and AI-powered experimentation to maximize campaign effectiveness and ROI.
• Develop reporting frameworks and dashboards that provide clear visibility into campaign performance, conversion rates, customer acquisition costs, and overall marketing impact.
• Lead, mentor, and support a high-performing team across marketing automation, digital marketing, and web experience functions, fostering a culture of accountability, innovation, and continuous learning.
• Manage marketing automation and campaign budgets, ensuring efficient resource allocation and measurable business outcomes.

Qualifications

• 6+ years of experience in marketing campaign management, marketing automation, and funnel design within the technology, SaaS, or partner-driven environments.
• Strong expertise in the Salesforce ecosystem, including Pardot, Engagement Studio, and Marketing Cloud, with the ability to build and optimize complex customer journeys.
• Proven experience managing multi-channel campaigns and aligning paid acquisition activities with lead nurturing and conversion strategies.
• A data-driven mindset with hands-on experience in A/B testing, conversion rate optimization (CRO), performance analysis, and marketing attribution.
• Confidence in translating marketing performance data into actionable insights and recommendations for both technical and non-technical stakeholders.
• Experience managing marketing budgets, forecasting investments, and demonstrating measurable business impact through ROI and customer acquisition metrics.
• Familiarity with AI-powered marketing tools and a passion for leveraging technology to improve efficiency, creativity, and campaign performance.
• Strong leadership skills with experience mentoring teams while remaining hands-on when needed to drive execution and results.
• Excellent communication and stakeholder management skills, with fluency in English and experience working in international, cross-functional environments.

Bonus Points If You Have

• Experience in SaaS, scale-up, or high-growth technology environments, with familiarity with ARR, CAC, LTV, and ROAS.
• Experience managing campaigns across multiple regions, particularly EMEA and North America.
• Experience building omnichannel customer journeys across digital and offline channels.
• Familiarity with ABM and intent platforms such as 6sense, Demandbase, RollWorks, or similar tools.
• Interest in leveraging AI and emerging technologies to enhance marketing performance.

Benefits

• Generous Time Off – Take the breaks you need to relax, recharge, and come back inspired.
• Top-Tier Tech – Love Mac? So do we! We equip our team with the best tools for success.
• Career Growth & Development – We cover certifications and IT conferences to keep you at the top of your game.

Interview Process

• Step 1: Initial Screening – A chat with our Talent Team to understand your background, experience, and motivations.
• Step 2: Technical/Role-Specific Interview – A deep dive with your potential manager to assess your skills and fit for the role.

Company Description

Wildix is an equal-opportunity employer. We value diversity and welcome all applicants regardless of race, gender, age, religion, or any other characteristic. Everyone is encouraged to apply and is welcome to join our Blue Ecosystem.