Director of Sales Residential Roofing

Job Description

Job Description

Director of Sales – Residential Roofing

HomeLyfe Roofing

Location: Phoenix, Arizona
Job Type: Full-Time, Senior Leadership
Compensation: Competitive Base Salary + Uncapped Commission & Performance Bonuses (OTE $180K–$250K+)

About HomeLyfe Roofing

At HomeLyfe Roofing , we believe a home is more than just a structure, it’s where life happens. We are a fast-growing, family-centered residential roofing company dedicated to protecting families and their most valuable investment. With a reputation built on craftsmanship, transparency, and genuine care for our customers, we have become a trusted name in our community. As we continue to expand, we are looking for a passionate sales leader to help us grow while staying true to our mission: We believe an educated homeowner is an empowered homeowner.

Position Summary

We are seeking a hands-on, results-driven Director of Sales to lead and scale our residential roofing sales division. This is a senior leadership role for a builder who can close sales, recruit, coach, and inspire a high-performing sales team while driving revenue growth and market expansion. You will own the entire sales function, from strategy and lead generation to closing and customer experience. If you are a leader who thrives on developing people, refining processes, and delivering measurable results, we want to meet you.

Key Responsibilities

Sales Strategy & Revenue Growth

• Set the Vision: Develop and execute a comprehensive sales strategy to achieve aggressive revenue targets across residential roofing.
• Drive Growth: Partner with marketing and operations to optimize lead flow from digital, referrals, insurance claims, door-to-door, and community partnerships.
• Own the Pipeline: Manage the entire sales cycle from lead generation to contract signing, ensuring disciplined forecasting and accurate reporting.
• Maximize Margins: Collaborate with leadership to establish competitive pricing strategies that balance market competitiveness with profitability.
• Stay Ahead: Monitor local market trends, competitor activity, and industry shifts to identify new opportunities and adjust strategies proactively.

Team Leadership & Development

• Build the Team: Attract, recruit, and onboard top-tier sales talent—building a high-performance team of roofing consultants and sales managers.
• Coach for Success: Conduct regular one-on-ones, field ride-alongs, and training sessions to develop selling skills, product knowledge, and consultative sales techniques.
• Drive Accountability: Set clear KPIs, hold the team accountable to quotas, and deliver ongoing feedback through performance reviews and coaching.
• Create Culture: Foster a competitive, positive, and collaborative sales culture rooted in integrity, customer-first service, and continuous improvement.

Operational Excellence

• CRM Discipline: Ensure accurate and consistent use of our CRM (Housecall Pro) for lead tracking, pipeline visibility, and performance reporting.
• Refine Processes: Continuously improve the sales process to shorten sales cycles, improve close rates, and enhance the homeowner experience.
• Collaborate Across Teams: Partner with production, estimating, and customer service teams to ensure smooth handoffs and exceptional client experiences from sale to install.
• Report Results: Provide regular sales dashboards and performance updates to executive leadership, highlighting wins, challenges, and growth opportunities.

Customer Experience & Brand Reputation

• Build Relationships: Foster strong connections with homeowners, insurance adjusters, and referral partners to drive repeat business and word-of-mouth referrals.
• Handle Escalations: Resolve escalated customer concerns professionally, ensuring satisfaction and protecting the HomeLyfe Roofing reputation.
• Be the Face: Represent HomeLyfe at community events, home shows, and industry networking functions to strengthen brand presence and trust.

Qualifications

Required Experience

• Experience: 5–10+ years of sales leadership experience in residential roofing, exterior home improvement, storm restoration, or a related construction industry.
• Management: Minimum 3–5 years in a people-management role with a proven track record of building, coaching, and retaining high-performing sales teams.
• Revenue Ownership: Proven experience leading teams that deliver $5M–$15M+ in annual residential revenue.
• Field Experience: Hands-on experience in residential roofing sales, understanding insurance claims, supplement processes, and the homeowner buying journey.

Skills & Competencies

• Leadership: Inspiring leader who motivates through accountability, recognition, and genuine care for team development.
• Sales Acumen: Deep expertise in consultative selling, negotiation, and closing in a residential setting.
• Data-Driven: Strong skills in pipeline management, forecasting, and using CRM analytics to drive decisions.
• Communication: Exceptional verbal and written communication; able to connect with homeowners, adjusters, and internal teams.
• Resilience: High energy, self-motivated, and comfortable in a fast-paced, results-oriented environment.

Certifications & Logistics

• Valid Driver’s License and reliable transportation (required).
• Ability to work flexible hours, including evenings and weekends as needed during peak storm seasons.
• Familiarity with Xactimate, Symbility, or similar estimating software (preferred).
• OSHA 10 or 30 Certification (preferred, or willingness to obtain).

What HomeLyfe Roofing Offers

• Compensation: Competitive base salary + uncapped commission structure with OTE of $180,000–$250,000+ in the first year.
• Bonuses: Performance-based bonuses tied to team revenue, close rates, and margin targets.
• Vehicle: Company vehicle or generous mileage reimbursement provided.
• Technology: Company laptop, phone reimbursement, and full CRM/sales enablement suite.
• Growth: Clear path to Vice President of Sales or Regional leadership as we continue to scale.

Why Join HomeLyfe Roofing?

• Lead with Purpose: Shape the sales culture, strategy, and future of a growing residential roofing company that truly cares about families.
• Build Something Great: This is not a maintenance role—you will build the sales organization from a position of strength to even greater heights.
• Supportive Environment: Work alongside a leadership team that values transparency, collaboration, and investing in people.
• Community Trust: Join a brand homeowners trust—backed by manufacturer certifications and thousands of satisfied customers.
• Uncapped Potential: Your earnings and career growth are limited only by your drive and results.

Are you ready to lead, build, and make a difference with HomeLyfe Roofing? If you have the experience to drive sales and the heart to develop people, we want to hear from you.

Apply Today and help us make home life better—one roof at a time!

To Apply: Please send your resume and a brief cover letter to View email address on ziprecruiter.com .