Content Specialist (Healthcare Staffing)

Responsibilities We’re hiring a Content Specialist to work directly alongside Lucid’s Founder and President as his content partner. You’ll execute B2B and B2C social campaigns and thought leadership for both Lucid Staffing Solutions and the President’s personal brand. You’ll also build B2B email campaigns in HubSpot for prospective clients You’ll report to our Senior Marketing Manager at AdeptID. Day‑to‑day direction comes from the President. You’ll meet for 15‑minute daily huddles and one‑to‑two deeper sessions per week to align on themes, voice, and execution This is a highly executional role. We’re looking for someone who moves fast, is detail‑oriented, and follows brand guidelines, not a strategist looking for someone else to do the doing Write thought leadership posts and articles for the President’s LinkedIn: the primary focus of this role Manage and grow Lucid’s LinkedIn presence in parallel: targeting staffing industry leaders, hospital networks, and healthcare organizations Execute B2B email marketing campaigns in HubSpot for client acquisition: sequences, segmentation, testing, drafting Create content for Facebook (secondary channel) targeting clinical audiences across both the President’s personal page and Lucid’s brand page Support other Lucid socials (Instagram, etc.) as content allows. Much of the work will be cross‑platform adaptable Work closely with the BDR to align marketing content with outbound business development campaigns Monitor analytics weekly: open rates, click‑throughs, engagement, and suggest changes based on what’s working Track all tasks for marketing alignment and brand‑guideline review Direct partnership with a founder. You’ll work daily with Lucid’s President, building our voice in the market while developing your own range as a content creator AI removes the busywork. You’ll use a tool belt of AI tools across writing, design, video, and content automation. Slide decks done the old‑fashioned way aren’t your default Deep industry exposure. A year in this role will give you more healthcare staffing context than three years at a generic marketing job. You’ll learn the buyer, the clinician, the staffing motion, and the technology powering it Career‑shaping breadth. Writing, design, video, email, social: you’ll touch every part of the modern content stack A brand clinicians and clients trust. Lucid’s clinician‑first approach gives your content a foundation that competitors can’t match Success Metrics and Timeline First 30 days: Align on voice and messaging, building out email marketing sequences in HubSpot, familiar with social channels and brand guidelines First 60 days: Posting consistently on LinkedIn, tweaking based on early performance signals, testing email sequences with the BDR First 90 days: Measurable results: connections, meetings booked from outbound, growing open and click‑through rates, established posting cadence with a clear content calendar Ongoing: Strong, consistent writing; growing LinkedIn follower count and engagement across multiple brand accounts; weekly analytics review with suggested improvements; reliable execution on‑brand, on‑schedule Day‑to‑Day Cadence: 15‑minute daily huddles with the President to align on what’s shipping that day, 1‑2 deeper sessions per week with the President to develop themes, voice, and content direction, weekly check‑in with the Senior Marketing Manager, weekly analytics review with proposed adjustments Requirements 1–3 years of experience in social media, content, or email marketing Highly executional rather than strategic, detail‑oriented, articulate, moves fast and can take an idea and run with it Follows brand guidelines, catches errors, can self‑edit Interest in or experience within healthcare industry is a plus Email marketing fluency; HubSpot experience a plus Strong copywriting: can ghostwrite in someone else’s voice and make it sound authentic Genuine AI fluency; interest in and demonstrated use of AI tools for content creation, editing, and workflow. We want to hear about workflows you’ve built or are interested in building Basic graphic design (Canva) Excellent communicator Video editing (CapCut, DaVinci Resolve, or Premiere) Fast learner; comfortable picking up new tools and workflows Analytics literacy; comfortable reviewing weekly metrics and suggesting changes #J-18808-Ljbffr AdeptID