Digital Specialist

Digital Specialist The Digital Specialist (DS) is a member of our Public Affairs team and operates as a day-to-day point of contact for client projects and a technical expert on digital media. The DS is responsible for exceeding campaign goals and the success of their projects, delivering excellent quality, on-time and on-budget, to a highly satisfied client. A collaborative communicator with the ability to promptly and clearly respond and follow-up with clients, anticipating their needs and making their lives easier. A clear thinker and good listener, who can briefly express campaign insights to clients and colleagues and turn meetings into action items with clear next steps. This is a hybrid position. You will work from our downtown Sacramento office 3 days per week. Enjoy free coffee, seltzers, snacks, weekly team lunches, and collaboration with a team of savvy digital public affairs professionals. Expectations & Core Activities Media Buying: strategic planning, heading execution, ad placement and reporting across a wide range of digital mediums. Project Management: error-free and on-time deliverables, effective communication, and understand the big picture of client and project goals Creative Production: produce creative concepts, draft copy, oversee production of ads, email campaigns and websites. Social Listening: Produce client-facing reports, recommend new strategies. Results-driven doer who knocks out their to-do list every day with impeccable attention to detail. Desired Experience & Skills Digital ad buying hands-on experience. Understanding of programmatic media buying, analytics, tracking pixels, and tag managers. 3-5 years of experience in public affairs, advertising, public relations agency or political campaigns/advocacy efforts. Knowledge of public affairs and policy landscape, including legislative issues and processes at state and federal levels. Awareness of public affairs tools of the trade: voter file, legislative databases, advocacy and social media listening software. Demonstrated success leading creative and technical teams to develop excellent client deliverables. Record of on-time and on-budget success with digital campaigns using paid ads, organic campaigns, social media, websites, emails, mobile, self-serve digital ad platforms (Facebook, X, Google Ads, Bing). You think critically and analytically, communicate effectively, and work efficiently. Featured Benefits Compensation: $55,000 – $89,000 per year, commensurate with experience Employer-sponsored premium healthcare, dental and vision plans for employee, spouse, and dependents with optional buy-ups 401k retirement plan with dollar-for-dollar employer matching up to 3% of base salary; and 50% employer match on deferrals between 3% and 5% of compensation Employer-paid group disability and life insurance Paid time off: Your birthday, 10 holidays, 15 vacation days and 10 sick days per year Cell phone reimbursement of $75 per month, paid quarterly $1,000 annual professional development budget for approved trainings, memberships, events, and resources Paid parental leave based on tenure, starting with 12 weeks unpaid available immediately and increasing incrementally to 12 weeks of 100% net income after 4 years The Real Deal We're a small, rapidly growing shop. Startup culture – we move fast, we are versatile. It's difficult work and it's not for everyone. Every team member balances multiple projects; in return, we offer dramatic professional growth. Unearth is a client service organization that works on campaigns which means the hours can occasionally require work in early mornings, evenings, and weekends. Unearth