Director of Admissions & Marketing

$65k base salary + Bonus opportunities


At Priority Life Care (PLC), we provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. Join us in our mission to enhance the lives of seniors, and your own! We think it's time for you to begin your journey with PLC!


At Priority Life Care, our mission is to light the way in senior care, with respect to affordability and independence.

DIRECTOR OF SALES AND MARKETING:

The main function of the Director of Sales and Marketing is to manage and create strategic initiatives to maximize admissions and build, grow and maintain an acceptable facility census level.

To our staff we provide:

• Competitive wages and PTO
• Exceptional career advancement opportunities through our 'Pathway to Promotion' program
• A full range of health plans - including vision and dental!
• SwiftMD Telemedicine, at low or no cost!
• Special pay rates on holidays
• $10,000 Company paid Life Insurance
• Family planning and support services through Maven
• Voluntary Short-Term Disability, Accident Coverage, and Critical Illness
• Confidential Employee Assistance Program
• Retirement savings plans
• Flexible Spending Accounts
• Employee referral bonuses
• On-demand wages via ZayZoon. No need to wait until payday!
• Rewards Program based on Years of Service and PLC Employee of the Year Award

Responsibilities:

• Develops and manages resident census growth.
• Researches and analyzes local competition.
• Researches, analyzes, and monitors the financial and demographic factors that may alter the service needs.
• Collaborates and builds relationships with physicians, law attorney's, Nursing homes, community agencies, and hospitals working with various agencies to generate a positive facility image and encourage referral activities
• Advises appropriate referrals to minimize social and economic obstacles to discharge.
• Makes sales calls to medical, insurance, legal and financial professionals, senior organizations, appropriate special interest groups and other community contacts.
• Brainstorms and develops creative marketing and outreach strategies to maintain, obtain, and increase referral sources.
• Meets with family and residents on day of admission and ensures appropriate preparation of room and introduction to nursing staff on unit
• Maintains a working knowledge of federal and state regulations, private insurer reimbursements and Medicare/Medicaid reimbursements.
• Works with Administrator to ensure customer satisfaction and to assess/respond to customer satisfaction surveys

Qualifications:

• Bachelor's Degree, a minimum of 3 years of experience in a healthcare business development role and/or an equivalent combination of education and experience
• Bachelor's Degree in Social Work preferred
• Experience working in a long-term care setting and aged and disabled medicaid waiver is preferred.
• Experience as case manager, social worker or nurse preferred.
• Experience with Alzheimer's and dementia a plus.
• Must maintain a valid drivers' license in the applicable state

Why PLC?

• Industry Leader. We have been in the business of Senior Living for 10 years.
• Support. At PLC we offer all of the tools and support you will need to ensure your success and the success of your community.
• Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, and 401k. Competitive salary and bonus structure.
• Family oriented culture. We are family owned and family run. We provide a positive and supportive work environment which our employees value. Flex-time, work from home, and social activities with employees and their families add to our family-centric approach.
• Charity and community involvement. PLC is actively involved in several charities with emphasis on local ties.
• Outstanding advancement opportunities. 33 and counting; PLC is growing and we think you should too. Our company growth allows for internal growth opportunities across all of our business lines.
• Professional development. Ongoing, onsite education opportunities, education assistance, and continuing education credits allow PLC employees to keep their knowledge of current industry changes relevant.
• Fun company-wide events. PLC Employee of the Year.

Check us out on our website:

Priority Life Care provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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