Senior Digital Marketing Specialist

Overview At Wolters Kluwer Health, we help healthcare professionals around the world make better decisions when it matters most. Products like UpToDate and Medi‑Span deliver trusted clinical and drug insights at the point of care—shaping safer, more effective patient outcomes globally. Our teams are driven by curiosity, purpose, and the opportunity to make a meaningful impact on healthcare through innovation, including AI‑powered clinical decision support. Duties & Responsibilities Digital Lifecycle Strategy & Execution Own the hands‑on execution of post‑sale lifecycle marketing programs across email, in‑product messaging, web, and other scalable digital channels to drive onboarding, activation, feature adoption, engagement, and renewal readiness. Design and execute lifecycle journeys that prioritize end‑user success, first meaningful use, and habit formation, while reinforcing value realization for buyers and administrators. Build and manage end‑to‑end lifecycle programs—from brief and setup through QA, launch, testing, and optimization—using marketing automation tools (Marketo preferred). Apply segmentation, role‑based targeting, lifecycle stages, and behavior‑based triggers to deliver personalized, relevant experiences for users and buyers. Translate product usage, feature engagement, and behavioral signals into trigger‑based lifecycle campaigns that reinforce next‑best actions, including adoption of AI‑powered features and mobile workflows. Coordinate lifecycle moments where user and buyer journeys intersect, ensuring consistent messaging, timing, and value reinforcement across audiences. Journey Mapping, Insights & Optimization Map and maintain core post‑sale user and customer journeys, identifying friction points and opportunities to accelerate activation, adoption, and retention. Monitor and analyze lifecycle performance metrics tied to usage and adoption outcomes (not just engagement), identifying trends and optimization opportunities. Execute structured experimentation (A/B testing, holdouts, message and timing tests) across channels to continuously improve lifecycle effectiveness and time‑to‑value. Use insights from reporting and analysis to inform prioritization, iteration, and future lifecycle roadmap decisions. Cross‑Functional Collaboration Partner closely with Customer Success, Product Marketing, Product, Analytics, and Marketing Operations to align lifecycle programs with customer needs, product priorities, and business goals. Support product launches, feature releases, and strategic initiatives through coordinated post‑sale and user adoption communications, including AI‑enabled feature rollouts. Ensure data quality, compliance, and accurate audience targeting in collaboration with Marketing Operations and Analytics teams. Desired Skills And Attributes Strong user‑first, product‑adoption mindset with a passion for improving customer experience and driving behavior change. Proven digital execution skills with a strategic lens toward lifecycle journey design and measurable impact. Data‑informed and insight‑driven; comfortable working with usage data, behavioral signals, and performance metrics. Programmatic, detail‑oriented, organized, and proactive, with the ability to manage multiple initiatives simultaneously. Collaborative and comfortable working across cross‑functional, matrixed teams in a fast‑moving environment. Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 3+ years of experience in digital, customer, or lifecycle marketing within SaaS, subscription, B2B, or B2B2C environments. Demonstrated experience executing behavior‑based or trigger‑based lifecycle campaigns that drive onboarding, activation, and product or feature adoption. Hands‑on experience with marketing automation and CRM platforms (Marketo and Salesforce preferred). Experience with in‑product engagement or product analytics tools (e.g., Pendo or similar) strongly preferred. Strong analytical skills with the ability to translate data into actionable lifecycle and adoption improvements. Interest in leveraging AI‑enabled tools and automation to improve personalization, experimentation velocity, and marketing efficiency. Travel Potential for limited travel (approximately 5%) for team meetings and industry conferences. Compensation $71,300.00 - $124,500.00 USD. This role is eligible for bonus. Additional Information Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request. #J-18808-Ljbffr Wolters Kluwer