VP of Sales - Trades / Services Industry

Regional Sales & Growth Leader (Home Services)

Location: Phoenix or Tucson, AZ (Multi-Market Coverage Required)

Industry: Home Services / Trades

Employment Type: Full-Time

Overview

We are partnering with a rapidly growing operator in the home services space that acquires established, well-regarded local businesses and helps them reach their next stage of growth. These are not turnarounds or distressed assetseach business has a strong reputation, loyal customer base, and meaningful market presence.

This role is a ground-floor leadership opportunity for a hands-on sales and growth leader who thrives in the field, builds real relationships, and knows how to professionalize and scale revenue without breaking what already works.

You will own regional growth across Phoenix and Tucson, working closely with ownership and local operators to build structure, drive referrals, implement CRM discipline, and establish a repeatable sales and community development playbook.

Key Responsibilities

Regional Sales & Revenue Growth

• Own top-line growth across multiple local service brands within a defined territory
• Build and activate referral networks with contractors, real estate professionals, HOAs, property managers, churches, and community leaders
• Drive consistent in-person outreach and relationship development (field presence is essential)
• Partner closely with local operators and technicians to align sales efforts with operational reality

Sales Structure & Process

• Implement and enforce CRM discipline, activity tracking, and pipeline management
• Define clear sales metrics, conversion targets, and accountability standards
• Create simple, repeatable sales processes that can scale across markets and future acquisitions

Local Marketing & Community Presence

• Develop and execute a localized marketing plan including grassroots campaigns, sponsorships, neighborhood outreach, and social/video initiatives
• Identify which tactics drive ROI and double down on what works
• Help professionalize brand presence without over-engineering or losing local trust

Market Intelligence & Expansion Support

• Identify additional growth opportunities, partnerships, and underserved sub-markets
• Surface talent in the market (sales reps, technicians, leaders) for future hiring
• Support leadership with insights around regional expansion and future acquisitions

What Success Looks Like

• Consistent, measurable growth driven by referrals and local relationships
• Clear visibility into pipeline, activity, and performance metrics
• Strong alignment between sales, operations, and leadership
• A scalable sales foundation that can support multiple brands and markets

Ideal Background

Required

• 510+ years of experience in sales or business development, ideally in home services, trades, construction, or field-based B2B sales
• Proven track record of building revenue through relationships, not just inbound leads
• Experience operating in decentralized or entrepreneurial environments
• Comfortable owning both strategy and execution
• Strong people skills with the ability to earn trust quickly

Strongly Preferred

• Roofing, plumbing, HVAC, construction, or other service-based industries
• Territory or regional sales leadership experience
• Experience implementing or scaling CRM and sales processes
• Exposure to franchise, multi-location, or roll-up environments

Traits That Win in This Role

• Field-oriented and action-biasedthis is not a desk job
• Structured but not rigid; disciplined without over-engineering
• Comfortable operating without heavy corporate infrastructure
• Humble, collaborative, and respected by operators and technicians
• Long-term mindset with interest in growing into broader leadership

Logistics

• Must be based in Phoenix or Tucson, AZ
• Willing and able to travel regularly between both markets
• Reliable transportation required

Compensation

• Competitive base salary
• Performance-based incentives tied to growth
• Long-term upside as the platform scales