Area Outreach Coordinator

Job Description

Job Description

 

Position Summary

We are seeking an energetic, relationship-driven Community Outreach & Sales Liaison to represent our senior living community throughout the Fullerton/Orange County market. This role builds and maintains referral partnerships with physicians, senior centers, clinics, and community organizations, drives move-in leads and serves as a welcoming ambassador of our community's mission and philosophy. The ideal candidate is a natural networker who thrives on the road, is comfortable with public presentations, and is detail-oriented when it comes to CRM tracking and reporting.

Essential Duties & Responsibilities

• Extensive travel required throughout Orange County, including outlying areas where community presence is needed.

• Visits and conducts presentations at doctors' offices, senior centers, clinics, and organizations for seniors, distributing sales and collateral literature representing assigned community.

• Completes appropriate database documentation and paperwork, keeping the executive director and department heads up to date on outreach plans, internal and external events.

• Represents the community in welcoming prospective residents, family members, referral sources, and the public in a positive, helpful, and caring manner demonstrating the community's mission and philosophy.

• Maintains accurate CRM database records of professional referral sources.

• Prepares and distributes marketing reports in a timely and accurate manner as needed.

• Completes competitive analysis every six (6) months, or more often as requested.

• Attends business and community events where referral sources are in attendance.

• Ensures the management team is kept informed on tours and admissions.

• Ensures that each potential admission meets financial qualifications and is financially able to pay rent prior to admission.

• Assists the on-site Sales team with sales-related activities, including visiting physicians' offices to obtain move-in orders or collecting related paperwork from clinical settings for move-ins, as assigned.

• Works with the clinical team to ensure physician orders and evaluations are completed prior to admissions.

Qualifications

• High school diploma or equivalent required; Associate's or Bachelor's degree in Marketing, Business, Healthcare Administration, or related field preferred.

• Prior experience in outreach, sales, or marketing within senior living, healthcare, or a related field strongly preferred.

• Valid California driver's license, reliable transportation, and proof of auto insurance.

• Proficiency with CRM software and Microsoft Office Suite.

• Excellent verbal, written, and public presentation skills.

• Strong organizational skills with the ability to manage multiple relationships and priorities simultaneously.

• Compassionate, professional demeanor when working with seniors and their families.

Physical & Work Requirements

• Ability to travel extensively by car on a daily basis.

• Ability to sit, stand, walk, and carry marketing materials for extended periods during community visits and events.

• Flexibility to attend occasional evening or weekend community events.