Digital Marketing Specialist

Salary Range: $55,000.00 To $65,000.00 Annually NUS Consulting Group is an international energy management and sustainability consultancy specializing in providing services and solutions to domestic and international commercial and industrial organizations. We are seeking a Marketing Specialist who can execute paid marketing campaigns and contribute to the company's overarching marketing strategy. You’ll manage omnichannel adverts and marketing efforts, including e-mail marketing, corporate website, Google Ads, Corporate LinkedIn and other channels. Requirements 5+ years of hands-on experience with Google Ads, and other ad platforms. 4+ years in paid media buying/performance marketing. 4+ years of experience with e-mail marketing using platforms to manage email campaigns with a proven record of increasing e‑mail metrics 4+ years of experience in organic marketing platforms and increasing social media metrics, including, but not limited to, LinkedIn Key Responsibilities Paid Advertising Management: Manage and optimize campaigns across Google Ads, and ads across emerging platforms. Ensure ad performance while scaling spend to increase overall sales efficiently. Continuously test and refine ad copy (headlines, body, descriptions). Content Planning: Develop and manage a dynamic Marketing Calendar aligned with SEO initiatives and promotions. Facilitate weekly/bi‑weekly planning sessions in collaboration with other team members to gather insights and generate ideas. Continuous improvement and updates to the corporate website while maintaining messaging consistency. E‑mail Marketing: Implement and oversee e‑mail strategies for continuous improvement, optimized for conversions. Align e‑mail pushes with ad campaigns and promotions for unified brand messaging. Organic Social Media: Own the organic social media calendar, deploying content across all channels. Maintain a consistent brand identity across organic and paid media touchpoints. What We’re Looking For Strong work ethic and desire to succeed in a fast‑moving environment. Adaptable to a fast‑paced environment and changes in the consulting industry Someone who owns their role, communicates clearly, and drives projects from idea to execution. Collaborative and communicative, able to align diverse stakeholders toward common goals. Structured, organized, and detail‑oriented, ensuring campaigns launch on time while maintaining brand consistency. Job Type: Full‑time 401(k) Health insurance Paid time off Vision insurance Ability to Commute: Park Ridge, NJ 07656 (Required) #J-18808-Ljbffr NUS Consulting Group