Senior Brand Marketing Manager - Hotel

Senior Brand Marketing Manager

Crescent Hotels & Resorts is honored to announce an exciting opportunity for a talented Senior Brand Marketing Manager for the JW Marriott Reston Station!

Experience a new level of luxury at JW Marriott Reston Station, a stunning 28-story landmark that overlooks Reston Row, a lively urban hub filled with top-notch dining and entertainment options. The hotel features 247 rooms spread across 12 floors, setting a new standard for luxury accommodations in the DMV area. With the largest luxury meeting space in Northern Virginia, totaling 35,000 sq ft, it includes two ballrooms with 20-foot ceilings and plenty of natural light from floor-to-ceiling windows and a large skylight. The JW Residences occupy the remaining 16 floors. This impressive architectural gem is conveniently located along the Silver Line Metro, perfectly positioned between Dulles International and Reagan National airports, providing travelers with exceptional access to the capital region and beyond.

We understand what it takes to be a part of something great. We will encourage you to bring your true self to work every day, we will celebrate you and we will cheer you on as you shine bright in your career journey. Whether it be our health & wellness programs, best in class learning and development or our travel discounts that 'feed your inner explorer', we work hard to create and deliver on what YOU need. We are ready for you to start your journey with us where You Belong. We Care. Shine Bright.

We are looking for our next exceptional team member to join us on our amazing Team. We are committed to providing you with:

• Generous compensation package
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members

What will you be doing?

The Senior Brand Marketing Manager leads the coordination of integrated marketing efforts and collaborates with local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.

This is a dynamic role at the intersection of hospitality, culture, and creativityideal for a creative thinker who is passionate about story-telling, and who can bring both strategic thinking and hands-on execution.

Job Summary

• Brand campaigns and activation - Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
• Stakeholder management: This will involve partnering with stakeholders across local market teams, brand management, PR, Media, and our preferred media, creative, influencer and research agencies.
• Performance Analysis: Track and analyze the effectiveness of brand marketing initiatives. Use key performance metrics to measure the impact of campaigns and make data-driven decisions. Lead always on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
• Performance Analysis & Optimization
• Monitor brand health of our focus brands
• Analyze campaign performance across paid, owned, and earned channels to understand if we have achieved our goals to generate insights to inform future marketing strategies.
• Conduct ad-hoc research to fill in gaps in consumer understanding.
• Stay abreast of industry trends, competitor activities, and consumer preferences.
• Budget Management: Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
• Identify and manage strategic brand partnerships and influencer collaborations where relevant to amplify campaign reach and relevance.

What is required?

• Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency
• Content strategy and creation, copywriting, photoshoots and video shoots
• Digital images, ads and messaging
• VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets
• F&B activations and project management
• Sales support/client site tour creative
• Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
• Passionate about creating a genuine customer experience while achieving revenue objectives.
• Self-starting personality with an even disposition.
• Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives
• Ability to solve problems quickly, think creatively, and manage multiple streams of work
• Excellent communication, interpersonal, and presentation skills
• Demonstrate ability to project manage complex initiatives from conception to successful execution.
• Must be willing to "pitch-in" and help co-workers with their job duties and be a team player.

At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional experiences we provide for our guests. More than that, we know our Associates are the shining stars of what we do!

Our Differences Are What Make Us Great:

At Crescent Hotels & Resorts we strive to create a great place to work where associates at all levels of our organization are respected for their differences, just like the guests and owners we serve. That's why we are dedicated to creating an environment that facilitates open and honest conversations about race, equity, diversity, and inclusion. By examining our own beliefs and behaviors, we can create change through training, recruiting, and promoting diverse talent to strengthen our culture.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities