Social Media Manager

Outreach and Marketing Specialist 2The Marketing and Communications team at the W. P. Carey School of Business is seeking a creative, detail-oriented, and highly motivated professional with a passion for social media and digital storytelling. Reporting to the assistant director of communications, the social media manager will oversee the strategy and execution of social media initiatives designed to increase awareness, deepen audience engagement, strengthen the school's reputation, and advance organizational goals.The social media manager will use audience insights, platform trends, and performance data to inform content strategy, identify opportunities, and continuously improve results. The ideal candidate is resourceful, organized, dependable, and efficient, with exceptional attention to detail and the ability to exercise sound judgment. This role requires someone who can balance creativity with strategic thinking, manage multiple priorities, and thrive in a collaborative, team-oriented environment.Salary Range: $54,600-$70,000 annually; to commensurate with experienceEssential Duties:Responsible for oversight of social media strategies as well as management and reporting of vendor implemented strategies.Provide direction for social media strategy, including best practices in SEO/GEO and audience engagement through different social platforms.Design audience-building and social engagement strategies using performance-based and earned media tactics.Creation of annual social media content calendar, in alignment with MarComm planningStay current on higher education social media trends, platform updates, and digital communication best practices to inform strategy.Manage social media monitoring tools and provide analysis, including, but not limited to, share of voice and social listening.Provide insights into the latest trends and best practices to ensure department/unit remains innovative in social media efforts.Develop consistent, actionable reporting for social media and influencer-related content and communicate insights to internal stakeholders and leadership.Analyze digital KPIs and proactively provide measurable insight into in-progress social media initiatives to effectively maximize campaign performance.Manage day-to-day operations across the organization's social media platforms (including but not limited to Instagram, Facebook, LinkedIn ensuring content is timely, accurate, and aligned with brand standards.Create compelling, platform-specific content that advances organizational goals and engages target audiences.Oversee community management by monitoring comments, direct messages, and conversations, responding appropriately and escalating issues as needed.Manage platform settings, account access, permissions, and governance to ensure security and compliance.Collaborate with internal stakeholders to coordinate social media support for campaigns, events, and institutional initiatives.Supervise social media student worker teamDevelop and maintain collaborative working relationships with team members, project managers, creative resources such as multimedia, SEO, and content teams along with other outside constituencies to accomplish project goals and content needs.Serve as W. P. Carey School representative on campus-wide social media initiatives.Other duties as assigned.Desired Qualifications:Experience working in marketing and communications within the higher education context.Demonstrated strong organizational skills with the ability to manage multiple deadlines and priorities.Demonstrated experience creating and executing social media content for an organization or brand.Demonstrated knowledge of social media platforms (incl. Instagram, LinkedIn, Facebook), audiences, formats and usage standards.Experience using social media scheduling, monitoring and analytics tools.Experience capturing photos and video and creating short-form content for social and digital channels.Experience leading social media strategy in a professional context.Demonstrated strong attention to detail and ability to identify errors or inconsistencies in copy, links, assets, or schedules.Demonstrated ability to work in a fast-paced, collaborative environment.Familiarity with AP style and/or ASU brand writing style preferred.Excellent communication skills.Familiarity with Adobe Creative Suite (InDesign, Illustrator, Premier Pro, Photoshop).Working Environment:Work is primarily performed in an indoor office environment.Regular use of computers and standard office equipment requiring extended periods of sitting, keyboarding, and use of a computer mouse.Occasional evening and weekend work may be required to support special events, university initiatives, and time-sensitive communications.This position is eligible for a hybrid work in the State of Arizona.The W. P. Carey School of Business at Arizona State University is the largest and one of the top-ranked public business schools in the United States, with more than 25,000 students. The school is internationally regarded for its programs and the research productivity of its distinguished faculty members. Students come from more than 120 countries, and W. P. Carey is represented by over 130,000 alumni worldwide.W. P. Carey prides itself on being a place Where Business is Personal.® We value personalization, access, and excellence in business education and believe business is about people. Our motto reflects a commitment to mutual respect, building community, and positively impacting lives. We're proud of that commitment, and look forward to it shaping your experience at W. P. Carey. Learn more at wpcarey.asu.edu.Driving Requirement:Driving is not required for this position.Location:Campus: TempeFunding:No Federal FundingInstructions to Apply:Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.To be considered, your application must include all of the following attachments:Cover letterResume or CVMultiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.ASU Statement:Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.ASU is a tobacco-free university. For details visit qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.Notice of Availability of the ASU Annual Security and Fire Safety Report:In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at You may request a hard copy of the report by contacting the ASU Police Department at View phone number on click.appcast.io.Relocation Assistance – For information about schools