Head of Performance Marketing

The Head of Performance Marketing will lead and optimize our performance marketing initiatives driving measurable results and business growth. This role demands expertise in B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The Head of Performance Marketing will be responsible for developing and executing data-driven strategies that enhance customer acquisition, engagement, and retention. You will lead campaign planning, creative strategy development, and optimization processes, ensuring that performance marketing initiatives align with company goals and deliver a strong return on investment. Strong analytical skills, creative problem-solving abilities, and a passion for performance marketing are essential to thrive in this role. Key Responsibilities Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives. Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output. Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices. Manage and mentor a team of media buyers, creative specialists, and CRO experts. Foster a culture of collaboration, innovation, and performance excellence within the team. Oversee recruitment, training, and professional development of team members Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions Implement A/B testing for creative elements, ensuring high-performing visuals and messaging Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates Develop and test hypotheses for ongoing CRO improvements Establish and build scalable processes for creative production, paid search, and social media marketing campaigns SOP creation Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency Maintain active certifications on Meta and TikTok platforms Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies Qualifications 5+ years managing social ads with a strong focus on DTC/B2C campaigns 3+ years hands‑on with Meta & TikTok Ads Expertise in email marketing and multi‑channel campaign integration Skilled in CRO & A/B testing to boost conversions and landing page performance Strong creative eye and copywriting ability for consumer engagement Active Meta and TikTok Ad Certifications Proven leader with experience managing cross‑functional teams Track record of building scalable workflows for creative and performance marketing. Data‑driven mindset with sharp analytical and optimization skills Excellent communicator, highly organized, and results‑focused Technical Requirements A computer with dual monitor setup is required Computer with at least 8GB of RAM Must have at least 25 MBPS internet speed Why Join Us 40 hours a week, 8 hours a day Competitive salary base Permanent work‑from‑home setup Unlimited FREE access to MAG School courses and SOP Library Work schedule is in Eastern Standard Time (EST), Monday‑Friday only Opportunities for professional development and career advancement About My Amazon Guy We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster. Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today. “Employees are critical to us. It is on Ownership and Management to support every layer above them.” – Steven Pope, Founder Hear more of what our employees have to say. These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, wepromote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust. Our mission: to be Earth’s most seller‑centric company. Core Values Learning Never ending acquisition of knowledge and skills. Consistent Communication Frequently convey info with clarity, accuracy, and purpose to all parties. Tech Savvy Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads. Teaching Help others learn, share your knowledge. Multiply Yourself Replace yourself to scale MAG. 1+1=3. Soft on the People Treat employees with respect and sincerity. Compete We are a team not a family. Crush your competitors. Play to win. Extreme Ownership Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times. Radical Candor Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is. We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe. We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision. Reach us at View phone number on click.appcast.io Monday to Friday, from 9:00am to 5:00pm EST. #J-18808-Ljbffr My Amazon Guy