Manager, Alumnae Communications

If you are a current Barnard College employee, please use the internal career site to apply for this position. Job Manager, Alumnae Communications Reporting to the Director, Advancement Communications, the Manager, Alumnae Communications will be a key figure in supporting the work of the Office of Advancement with a variety of digital marketing and communications responsibilities that are essential to Barnard's mission. The Manager is a strong storyteller and marketing specialist who serves as a bridge between the College and the alumnae community: Working with colleagues across the Office of Advancement and the College, they use a variety of digital and print tools to uplifting opportunities to give back, volunteer, connect, and deepen engagement with Barnard and the broader Barnard community. Within the College, this person is a lead in marketing for key initiatives such as Leadership Assembly, Reunion, AABC Elections, and Student Summer Sendoffs, as well as numerous regional and class events throughout the year, and any event where alumnae are the audience. They also oversee the Alumnae website and social media channel, providing content and support for fundraising initiatives on social media. They also are responsible for creating the Class Notes and Alumnae Relations pages in the Barnard Alumnae Magazine, overseeing production of the Alumnae newsletter, and regular maintenance of the Alumnae website. Core Duties & Responsibilities Content Production & Web Operations - 50% Email Marketing: Manage end-to-end email production of numerous alumnae-focused emails each week, including writing compelling content, building segmented audiences in Salesforce Marketing Cloud and managing communications preferences to ensure effective delivery. Web Management: Handling routine website updates and utilizing web platforms to maintain and scale an online presence. Asset Creation: Creating and designing visual imagery and multimedia assets to support marketing campaigns, broadcast emails, social media, and event materials. Publications: Collaborating with Central Communications and the Magazine team on deliverables for quarterly issues of Barnard Magazine (e.g., compiling and managing Class Notes and Millies Friends). This includes sending targeted quarterly communications to class correspondents and other specific groups to drive ongoing affinity and participation. Social Media Management: With the Director, Advancement Communications, ideate, create, and manage content and inbox for the Barnard Alumnae social media channel. Data Analytics & Platform Optimization - 30% Performance Analytics: Providing quarterly and as-requested tracking, analyzing, and reporting on the performance of digital platforms across websites, email channels, and social media. Optimization Strategies: Utilizing best practices, A/B testing and content evaluations to offer data-driven recommendations for improving department-wide communications. Website and Database Management: Maintaining preferences, serving as the primary manager of the Alumnae website and liaison with our webhost to troubleshoot issues and maintain an engaging, up-to-date user experience. Project Management & Institutional Collaboration - 20% Cross-Campus Liaison: Partnering with other departments, faculty members, senior administrators, campus offices to identify, coordinate, and align message strategies for the alumnae audience. Project Oversight: General project management to keep ongoing campaigns, content creation timelines, and digital assets on track. Event Staffing: Attending and providing critical operational and staffing support for College events as needed. Skills, Qualifications & Requirements Knowledge, Skills & Abilities Good news judgement. Proficiency in content management and email marketing systems (e.g. Marketing Cloud, Thankview, Salesforce) Proficiency with design software (e.g. Canva, Photoshop, Illustrator, etc.) Knowledge of analytics tools (e.g., Google Analytics, Facebook Insights, etc.) Up-to-date with the latest trends and best practices in online marketing and measurement Strong analytical skills and data-driven thinking Demonstrated computer skills, particularly with relational databases (Salesforce, Colleague Advance, or other) and programs within Microsoft Office (Word, Excel, PowerPoint, etc.) Strong attention to detail, including proofreading and editing skills Ability to both work independently and actively and meaningfully engage as a member of a team Strong organizational skills, creativity, and resourcefulness, with the ability to prioritize and execute multiple projects under demanding deadlines Knowledge of and commitment to the values and mission of Barnard College and higher education, generally, as well as an understanding of the principles and techniques of fundraising Demonstrated ability to communicate with tact and diplomacy, and maintain confidentiality of sensitive matters Must meet the department's core values of collaboration, aspiration, transparency, respect, accountability, and trust. It's great if you know how to use AI as a tool, but you should be able to work without it. Qualifications Bachelor's degree or the equivalent experience Minimum 2-4 years of experience in digital marketing/communications, or related field Superior written and oral communication skills Exceptional attention to detail Must meet the department's core values of collaboration, aspiration, transparency, respect, accountability, and trust. Preferred Qualifications Experience with Canva and producing professional content for social media Basic HTML a plus, but not required Experience with Salesforce and/or Salesforce Marketing Cloud a plus, but not required. Additional Information This is a hybrid position, with the expectation of being in office a minimum of three days per week, but will require an additional presence in the office for team and full staff meetings, events, and other times as directed by the supervisor. This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future. |Salary Range: $69,000 - $74,000 The salary of the finalist selected for this role will be set based on a variety of factors, including but not limited to departmental budgets, qualifications, experience, education, licenses, specialty, and training. The above hiring range represents the College's good faith and reasonable estimate of the range of possible compensation at the time of posting. Company Barnard College Time Type Full time #J-18808-Ljbffr Barnard College