Social Ads Specialist

Social Ads Specialist Job Description

Helium SEO is hiring a Social Ads Specialist to execute, optimize, and report on paid social and search campaigns. In this role, you will support multiple clients and manage simultaneous projects and deliverables across Meta's advertising ecosystem. This is a full-time opportunity.

Role Responsibilities

• Conduct consumer and competitive research using AI-powered analytics tools to understand clients' landscape, target audience behaviors, and KPIs
• Systematically track test scenarios, optimizations, and learnings using data visualization tools, sharing insights across the team
• Translate noisy early performance signals into clear next actions (creative direction, budget allocation, optimization restraint vs. intervention).
• Support client campaigns across Google Ads, Microsoft Advertising, and emerging platforms as needed
• Collaborate with cross-functional teams to test innovative strategies for improving campaign performance against client objectives
• Leverage Meta's Conversions API and server-side tracking for improved attribution and privacy compliance
• Own creative testing strategy end-to-end (not create it up, provide direction), including hypothesis formation, test design, interpretation, and translating results into next creative iterations.

Preferred Background

• 2-4 years of hands-on experience launching, optimizing, and measuring Meta Ads (Facebook/Instagram), TikTok Ads, and paid search campaigns
• Agency experience (working with multiple clients)
• Proficiency with Meta Ads Manager, Meta Business Suite, Google Tag Manager, Google Ads, GA4 (Google Analytics 4), and Meta Pixel implementation
• Experience with privacy-first tracking solutions and iOS 14.5+ attribution challenges
• Familiarity with AI-powered campaign optimization tools and automation features (Advantage+, Performance Max)
• Experience planning and executing paid social, SEM, content marketing, and local search campaigns
• Strong background in audience research, campaign structure, creative testing, A/B experimentation, and conversion rate optimization
• Knowledge of attribution modeling and multi-touch attribution platforms
• Genuine passion for digital marketing innovation and staying current with platform updates and industry trends
• Strong analytical thinking and problem-solving abilities
• Self-starter who thrives with autonomy and minimal supervision
• Commitment to delivering high-quality work with meticulous attention to detail

Required Skills

• Detail-oriented, highly organized, and able to prioritize competing deadlines while seeing projects through to completion
• Strong analytical mindset with comfort in data analysis, pattern recognition, and applying insights to client campaigns
• Proven ability to manage multiple client accounts in fast-paced environments
• Experience designing experiments, tracking performance metrics, and making data-driven decisions with statistical significance
• Proactive learner who stays ahead of digital marketing trends, platform updates, and privacy regulations (iOS updates, cookie deprecation, etc.)
• Excellent communication skills for presenting campaign performance and strategic recommendations to clients

Expectations

As one of the nation's fastest-growing SEO agencies, Helium continues to be recognized for its service excellence. We strive to help every employee realize their professional potential. We believe in long-term careers that evolve so they continue to challenge and fulfill.

For you to be the next Heliumite, you MUST exemplify our Core Values: Extraordinary Service, Responsive Communication, If it is to be, then it is up to me, Problem Solver, Proactive, Under promise yet Overdeliver, and Achieve the North Star.

We believe culture is the most important thing we must get right at this early stage in our journey. If we get the right people working together in productive ways, we can do anything. In this role, you will spend most of your day communicating with businesses. You will create and communicate successes for your clients, and when there are issues, you will deal with them tactfully and professionally. You will own your customer accounts completely through the sales process.

Compensation & Benefits

Helium offers medical and dental coverage, covering up to 90% of employee medical premiums. We offer a retirement account, $100,000 in life insurance for every employee, unlimited PTO after 90 days, paternity leave, and all the Helium swag you could ever need. In addition, Helium is known for its fun and collaborative work environment; even the household dog is invited!

This position is hybrid (Monday, Wednesday, and Friday in the office) for candidates within a one-hour commute to the zip code 45249. For those with a commute between 60-90 minutes, one day per week in the office is required.

Candidates living beyond these distances may work fully remote.

Join a dedicated but fun-loving team and help us improve the SEO industry for businesses one client at a time!