Client Event Specialist

Join The Parker Poe Team

Become part of the Parker Poe team that for more than a century has represented many of the Southeast's largest companies and local governments. We are a tight-knit firm that values the person beyond the lawyer or professional. Because of this, in addition to structured integration efforts, you will find that mentorship, professional development, and internal referrals happen organically. If you want to join a collaborative team providing sophisticated legal services without losing sight of our calling to give back to our communities this is the place to be.

Client Events Specialist

The Client Events Specialist plays a critical role in helping Parker Poe build and deepen relationships with clients, prospects, referral sources, and community partners. This position works closely with attorneys and colleagues across the Marketing & Business Development Department to plan and execute client-facing events in person and virtually, as well as manage sponsorships and promotional items. This role is ideal for a person with a blend of hospitality and project management experience who enjoys collaborating with others in a fast-paced environment, using technology to improve event planning and follow-up, and creating memorable client experiences.

Events

• Plans and executes high-quality client-facing events, including webinars, in-person seminars, networking receptions, client entertainment events, sporting events, and other relationship-building programs.
• Partners with Business Development Team and attorneys to ensure client-facing events support practice, industry, office, and client-development goals, with appropriate follow-up, reporting, and measurement of results.
• Represents the firm at in-person and virtual events, interacts professionally with clients and other guests, and anticipates and mitigates issues with minimal disruption.
• Manages email invitation, RSVP, attendee tracking, and post-event data processes through the firm's CRM and email marketing platforms.
• Maintains accurate, high-quality event data, contact records, and activity in the firm's CRM to support reporting, outreach, and business development efforts.
• Prepares and distributes run-of-show documents, final details, attendee reports, and other event materials to internal stakeholders in advance of events.
• Researches potential event locations, conducts site visits, evaluates vendors and suppliers, and finalizes agreements that support polished and memorable client experiences.
• Coordinates in-person event logistics, including venue selection, catering, decor, entertainment, transportation, audio-visual needs, registration, name tags, signage, tickets, guest lists, special guests, staffing, branded tablecloths, promotional materials, and on-site execution.
• Coordinates webinar logistics, including setup and execution through GoToWebinar or similar platforms, and partners with IT and attorneys to support audio-visual needs, presenter preparation, testing, and day-of troubleshooting.
• Manages ticket distribution and tracking for sports, entertainment, and other ticketed client events, including attorney assignments, client guest lists, delivery of tickets, usage tracking, and related follow-up.
• Coordinates with the graphic designer and others on the Marketing Team to develop event invitations, event materials, signage, and other branded communications.
• Works with the Marketing Team to promote events through the firm's social media channels.
• Works with the Marketing Technology & Innovation Manager to use artificial intelligence (AI) and other technology tools to increase efficiency, refine event processes, and improve results.
• Maintains and updates event calendars and related internal tracking tools to ensure visibility into upcoming events, deadlines, and responsibilities.
• Prepares post-event reports, including attendance, engagement, costs, lessons learned, and recommended follow-up and future improvements.

Sponsorships

• Works with attorneys and Business Development Team to develop, implement, and measure best practices for sponsorship opportunities.
• Helps evaluate sponsorship opportunities based on the firm's goals, audience, benefits, budget, relationship with the organization, and potential return on investment.
• Helps determine the appropriate sponsorship level for identified organizations, associations, conferences, and community or industry events.
• Manages sponsorship request forms and supports the related approval process in coordination with Business Development Team and attorneys.
• Coordinates sponsorship benefits and deliverables, including logo placement, advertising, signage, registrations, marketing materials, branded promotional materials, speaking opportunities, event arrangements, and on-site support.
• Negotiates sponsorship benefits when appropriate to help ensure a strong partnership between the firm and the organization.

Promotional Items

• Manages the inventory, procurement, production, and distribution of firm-branded promotional materials, ensuring items align with brand guidelines, budget expectations, and event needs.

Overarching Job Duties

• Acts as an ambassador of the firm at all times and projects a positive reflection of Parker Poe and the Marketing & Business Development Department.
• Maintains confidentiality and adheres to all firm policies, procedures, standards, and guidelines.
• Performs additional duties as assigned by the Marketing Director and/or Chief Marketing & Business Development Officer.

Requirements

• Minimum of five years of event management experience; experience in a law firm or other professional services environment preferred. Bachelor's degree preferred.
• Certified Meeting Professional (CMP) or Certified Special Events Professional (CSEP) certification a plus.
• Demonstrated project management skills, with an eye toward refining and improving processes.
• Client-service mindset reflecting best practices in hospitality, responsiveness, professionalism, and a commitment to finding solutions.
• Strong technology acumen, including experience with CRM, email marketing, and webinar platforms.
• Excellent time management skills, including the ability to prioritize work, meet deadlines, execute tasks, and maintain composure in a fast-paced environment.
• Superb attention to detail.
• Sound judgment in managing budgets and firm resources in a prudent and fiscally responsible manner.
• Excellent verbal and written communication skills.
• Ability to work evenings and overtime based on event schedules, as well as a few weekends a year.
• Ability to travel as needed.
• Proficiency with Microsoft 365 applications.

Parker Poe is an Equal Opportunity Employer and makes recruitment, employment, promotional and all other personnel decisions without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

Parker Poe Adams & Bernstein LLP