Digital Marketing Manager

DIGITAL MARKETING MANAGERPOSITION SUMMARYThe Digital Marketing Manager will have experience and a passion for digital technologies and various digital marketing channels (primarily Meta). To be successful as a Digital Marketing Manager you should have strategic planning skills and a process-oriented mindset.This individual will have several years of experience integrating tools from a CRM, managing many digital connections through Zapier, and tracking performance from campaigns. They will work closely with cross-functional teams to create clarity on project scope and drive accountability on established deliverables. The ability to develop positive relationships, both internally and with our vendors to drive successful outcomes is a must.SUCCESS LOOKS LIKEDevelop and maintain high-performing campaigns that generate qualified leads that have a real need for our product.Continually improve and test ads, copy, and offers to ensure campaigns don't fatigue and can scale as the sales team grows.Deeply understand each campaign and how a lead not only goes through the marketing system but how sales interact and follow up with each contact.OBJECTIVESMeasure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs)Document and optimize processes to help the marketing team and the company scaleIntegrate digital platforms across our tech stackSetup reporting for reliable and real-time data for the internal marketing team and executive teamContribute to marketing effectiveness by identifying short-term and long-range issues that must be addressedManage online course softwareAssist with planning and execution of all web, database marketing, email, social media, and display advertising campaignsIdentify critical conversion points and drop-off points to optimize user funnelsFind gaps in marketing processes and develop creative or simple solutions to complex problemsHold the marketing team accountable for process implementationManage projects from start to completion with consistent daily communication on allWrite strong and compelling copy across emails, landing pages, ad copy, etc.COMPETENCIESProficiency in campaign management, leveraging platforms like Meta and Google to develop cross-channel strategies, optimize spend, and lead full-funnel execution.Knowledge of the customer journey from new lead to brand advocate and the role that our marketing technology plays in developing that relationshipAbility to learn new technology fast and apply key benefits to our current tech stackUnderstand where our campaigns are at at all times by expert tracking through AsanaProven work experience in digital marketing and strong technical skill setWorking knowledge of ClickFunnels, Kajabi, and other website-building toolsStrong understanding of HubSpot CRM and how to leverage for reportingDemonstrates remarkable knowledge in data reporting and KPI trackingUnderstanding of best practices for optimizing landing pages and user funnelsExperience with A/B and multivariate testingUnderstanding of how to operate within Zapier, Hubspot, ClickFunnels, Kajabi, and/or ShopifyCan operate within and pull reports from Google Analytics and DataBoxHighly analytical and is able to pay attention to the small details, provide feedback, and review contentEDUCATION AND EXPERIENCEBachelor's or Master's Degree in Marketing or a related field preferredAt least 5 years of experience in a Digital Marketing roleMeta related certifications preferredPHYSICAL REQUIREMENTSProlonged periods of time sitting at a desk and computerCOMMITMENT TO DIVERSITY As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, 10XHealth recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and we