Digital Content Social Marketing Manager

Digital Content & Social Marketing Manager Position Overview We are seeking a strategic and execution-focused Digital Content & Social Marketing Manager to own our content engine and social media presence. This role will transform internal initiatives, sales insights, and company expertise into compelling external content that drives brand awareness, engagement, and business growth. The individual will create consistency across messaging, support sales and events, and ensure our brand shows up effectively in the market. This role supports the expansion of ASP’s downstream NA commercial marketing team. Duties and Responsibilities Content Strategy & Execution Develop and manage a monthly editorial content calendar aligned with business priorities. Translate internal initiatives (sales, product, events) into external-facing content. Create high‑quality written content, including social posts, campaign messaging, and thought leadership. Support the localization of Global initiatives, Fortive, IPG, CWS, and other internal business support. Work with category managers to align on marketing briefs to create and drive 360 integrated marketing plans, create content, sales tools, etc. Campaign Management Optimize digital campaign content across owned, earned and paid channels (LinkedIn, web, email, paid social). A/B test content messaging to ensure the most effective messaging that represents our products and brands. Track and analyze content, build metrics, and report via Fortive standards (DVM). Social Media Management and Tradeshow Own and manage all company social media channels (primarily LinkedIn). Plan, schedule, and publish consistent, high-quality content. Monitor performance and optimize based on engagement and results. Report timely lead capture data from tradeshows and pre/post emails. Cross‑Functional Collaboration Partner with sales teams, marketing, and cross‑functional teams to identify customer insights and content opportunities. Work with internal stakeholders to extract and develop subject‑matter expertise into content. Support trade shows and events through pre‑, during‑, and post‑event content. Design & Creative Management Work with freelance designers and internal requests from cross‑functional team members and corporate‑related needs for asset creation (ads, one‑pagers, social graphics). Develop and maintain templates to streamline content production. Ensure brand consistency across all materials and compliance/regulatory rules are followed. Performance Tracking Track and report on key metrics such as engagement, content output, and campaign performance; organize the content calendar meticulously. Provide insights and recommendations for continuous improvement; contribute to and help maintain digital asset libraries, templates, and design systems to enable efficient, scalable creative development. Ensure files are organized, version‑controlled, and delivery‑ready for multiple channels and regions; remain strategic in planning social‑related content. Additional Duties Perform other tasks as assigned to support Global Commercial Marketing and cross‑functional initiatives. Qualifications 2–6+ years of experience in content marketing, social media, or marketing communications (creative or graphic or content writing knowledge a plus). Exceptional writing and storytelling skills, strategic planning required. Experience in B2B or corporate marketing environments. Strong organizational and project management skills, copywriting. Ability to work cross‑functionally and manage multiple stakeholders (clinical, corporate, marketing). Bonus or Equity This position is also eligible for bonus as part of the total compensation package. Pay Range The salary range for this position (in local currency) is 61,500.00 – 102,700.00. Equal Opportunity Employer Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Fortive Corporation