Digital Marketing Specialist

OrthoSynetics is a national healthcare services company headquartered in Metairie, LA. OrthoSynetics supports 300+ orthodontic and pediatric dental practices in the United States with a focus on improving revenue growth and profitability. Services provided are revenue cycle management, marketing, human resources, purchasing, consulting, real estate services, accounts payable, accounts payable, accounts receivable, and collections. Mission Statement We believe practice success happens when every part works together. That’s why we focus on helping our clients grow, collect, and save while ensuring a frictionless patient experience. Medical, Dental, and Vision Insurance 401k Short term disability and critical illness paid parking $20k complimentary life insurance policy Marketing Strategist OrthoSynetics is looking for a Digital Marketing Strategist to join our digital advertising team. This position is responsible for executing paid social strategy and/or paid search strategy. Must have 4+ years of experience with paid media strategy, execution, and reporting at an advertising agency. Healthcare experience is a plus. Key Duties/Responsibilities include but are not limited to the following: Paid Social Development, management and optimization of multiple Facebook and Instagram ad campaigns. Perform daily account management of Facebook/paid media accounts. Leverage insights from analytics platform to make changes to paid media campaigns to positively affect future outcomes and provide execution‑based recommendations. Generate weekly and monthly client reporting Analyze reporting to determine campaign effectiveness and utilize this information to provide recommendations and execute strategies, campaign structuring and other areas of Facebook/paid media to meet client goals. Assist in the development of effective ad copy, content, and guide creative on ideal assets. Be responsible for setting goals per client with the account manager. Manage tactical Facebook/social media/paid media initiatives for the client’s business; maintain a focus that deliverables and plans are in line with clients’ long‑term goals. Work with members of the team to develop recommendations and tactical plans to increase ROI. Paid Search Build, launch, manage, and optimize across multiple paid digital channels/search engine platforms. Develop strategic direction on campaign initiatives per client, identifying key insights and recommendations. Plan, execute, monitor, manage and report timely on client search and display campaigns. Prepare and present timely weekly/monthly client reporting and recommendations for all client KPI’s, ROI and goals. Actively test and analyze keywords, bid management, ad copy, and landing pages. Communicate regularly with team members on campaign developments, timelines, deliverables and performance reporting. Keep abreast of search engine and PPC industry trends, developments, and best practices. Manage analytics tools such as Google Analytics, Google Tag Manager, SEMRush, etc. Experience with bid management and reporting tools. Ensure team delivers on assignments and team goals. Continually look for ways to increase group efficiency. Qualification Requirements Strong interpersonal skills, particularly in customer relationship management Understands and can interpret market research data, including demographic and psychographic data Good organizational and self‑management skills Equally proficient at both the "big picture" and small details Excellent verbal and written communication skills. Support the team with extreme attention to detail. Proven track record of achieving results and getting the right things done. Education and/or Licenses and Certifications Bachelor's degree in Business or related discipline, plus 4+ years of related work experience or equivalent combination We are an Equal Opportunity Employer and make employment decisions without regard to race, color, religion, sex, national origin, age, disability, veteran status, or any other protected status under applicable law. #J-18808-Ljbffr