Digital Engagement Specialist

Department: NUQ Marketing
Salary/Grade: EXS/8

The Northwestern University in Qatar Digital Engagement Specialist is responsible for developing, curating, and managing content across NU-Q's digital platforms to amplify institutional visibility, drive audience engagement, and support strategic storytelling. This role serves as the university's digital voice-crafting timely, creative, and impactful messages that reflect NU-Q's mission, priorities, and personality. The ideal candidate is a creative thinker with a strong editorial sensibility, social media fluency, and a deep understanding of digital audiences.

Essential Duties and Responsibilities:

Social Media Management

• Plan, publish, and manage content across NU-Q's institutional social media accounts (e.g., Instagram, X/Twitter, LinkedIn, Facebook, YouTube, BlueSky).
• Monitor engagement, trends, and sentiment; respond to inquiries and community feedback in a timely and appropriate manner.
• Manage editorial, content calendars, campaign schedules, and audience growth strategies.
• Work closely with the design and editorial teams to develop multimedia and visual-first assets.

Digital Content Creation

• Research, write, produce and edit digital-first stories, captions, and posts for web and social channels.
• Develop platform-specific copy that is concise, audience-driven, and aligned with NU-Q's brand voice.
• Produce and collaborate on the creation of graphics, short videos, reels, stories, and interactive content.
• Support coverage of live events, university initiatives, and campaigns through digital storytelling and real-time content.

Analytics & Strategy

• Track KPIs (engagement rates, impressions, click-throughs, etc.) and produce regular performance reports.
• Recommend data-informed improvements to digital content strategy, timing, and tone.
• Stay current on social platform updates, algorithms, and trends to optimize content and reach.

Cross-Departmental Support

Coordinate with faculty, staff, and departments to promote academic programs, events, and research

• Ensure timely updates of digital content on NU-Q's website, social media channels and digital platforms as needed.
• Support reputation-related communications in collaboration with leadership.

Team Collaboration

• Contribute to a collaborative and supportive team culture.
• Participate in regular team meetings and workshops.
• Support documentation and shared resources to enhance knowledge retention.

Other duties, as assigned by the Assistant Dean and senior leadership


Minimum Qualifications (education, experience, certifications, skills)

• Bachelor's degree in Digital Media, Communications, Journalism, or a related field.
• 2-3 years of experience managing social media and digital content, preferably in a university, media, or creative agency setting.
• Excellent writing and editing skills with a strong grasp of voice, tone, and platform-specific communication.
• Experience using scheduling and analytics tools (e.g., Sprout Social, Hootsuite, Meta Business Suite, Google Analytics).
• Proficiency in digital content creation tools (e.g., Canva, Adobe Express, CapCut, or similar).
• Ability to manage multiple priorities in a fast-paced environment and work collaboratively across teams.

Preferred Qualifications (Education, Experience, Certifications, Skills)

• Advanced graphic, animation, and video editing skills.
• Highly skilled with content management systems (e.g., WordPress), social media and display platforms.
• Understanding of Arabic language and cultural nuances.
• Experience working in a bilingual or international educational environment.

The target budgeted salary for this position is $70,020 to $90,260 annually. Offers will be based on candidate experience and education, as well as equity within Northwestern University.

Northwestern University is an Equal Opportunity Employer and does not discriminate on the basis of protected characteristics, including disability and veteran status. View Northwestern's non-discrimination statement . Job applicants who wish to request an accommodation in the application or hiring process should contact the Office of Civil Rights and Title IX Compliance. View additional information on the accommodations process .

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