Business Development Associate - East Coast

Business Development Associate

The Business Development Associate will achieve and exceed the financial targets for the assigned territory or accounts within the Life Science unit. We are seeking a highly motivated and driven individual eager to develop and secure new business opportunities. This role involves executing a robust territory and account strategy while engaging in consultative selling to both new and existing customers across various markets who perform molecular and immunoassay development. The successful candidate will aggressively expand Meridian's Life Science market share by identifying and capitalizing on sales opportunities, driving product growth, and providing account management and direction within the assigned territory.

Key Duties

• Responsible for the development of new accounts and the growth of small to mid-size existing customers
• Accountable for the development and delivery of the sales strategies and plans required to meet or exceed the revenue targets for the territory
• Responsible for managing all commercial opportunities within a mid-size, high growth territory
• Deliver Sales Performance, achieve KPIs, and financial targets
• Create pre-call/visit plan using SMART objectives and execute post-call/visit evaluation to continuously improve sales performance.
• Proactive selling and growth strategy development and implementation.
• Establish or re-establish customer relationships by proactively calling and visiting new or inactive accounts/prospects. Specific functions may include introducing new products, sales programs, promotions, developing proposals, and contracts.
• Utilize needs based and consultative selling techniques to determine product and service needs for both new and ongoing accounts/prospects.
• Effectively handle objections, misunderstandings, concerns and consistently gain logical and reasonable calls to action to close on every sales call.
• Proactively and continuously aspire to serve customer needs, customer expectations and challenges to build trusted customer relationships and to achieve win-win agreements between Meridian and customers.
• Develop and execute a call plan that achieves set call metrics and optimizes coverage and frequency to key customers to maximize access and growth.
• Conduct lead generation activities as set by plan.
• Contact/visit customers and conduct products promotion including sample activities, review and identify strategic direction, problem areas, and opportunities to promote sales growth.
• Function as a "champion" for account base; address urgent issues with support from internal resources.

Qualifications

• Minimum – BSc in Biology, Molecular Biology or Life Sciences
• Preferred – Masters or PhD Degree in Biology, Molecular Biology, an MBA or equivalent would be advantageous
• Genomic Experience Strongly Preferred
• 2 – 4 years' experience in Sales at a Life Science company selling to Industry or IVD. Strong business acumen and proficient use of business tools
• Proven sales experience within the life science industry
• Proven track record of double-digit growth.
• Strategic, consultative, and relationship selling skills required.
• CRM Pipeline Management experience – Salesforce preferred.
• Must have strong time management and organizational skills.
• Strategic planning and execution skills.
• Exceptional interpersonal, organizational and communication skills, integrity, respect for confidentiality, sound judgment and decision-making skills.
• Strong written and oral communication skills. (Clear, Concise and Honest).
• Good analytical and quantitative skills, leveraged by computer skills - MS Office (Word, Excel, PowerPoint.
• Outstanding customer service skills required.
• Ability to work well with other departments within the company
• Ability to work well with Customer's technical teams.
• Travel is 50%
• Compensation range: $80k-$110k (base)