Marketing and Engagement Coordinator

The Marketing and Communications Coordinator will support the Executive Director in developing and delivering effective communications for building awareness, fundraising, and donor engagement campaigns with the goals of increasing revenue and philanthropic support, education campaigns, growing programming participation through targeted and segmented email communications, newsletters, website updates and social media posts. This position provides brand management support and marketing programs promotion of the organization's advocacy and thought leadership, extending its reach, and cultivating supporters, building awareness of its programs and services, and complementing ongoing fundraising activities. This is a full-time position reporting to the Executive Director. Responsibilities Serve as the primary administrator of the organization’s CRM, Bloomerang, ensuring accurate, timely, and consistent entry and maintenance of donor and constituent data. Update donor records regularly, including gifts, engagement activities, communications, and segmentation fields, ensuring data integrity and usability for reporting and outreach. Regularly attend Bloomerang meetings, trainings, and educational sessions to strengthen system utilization and best practices. Develop, execute, and analyze donor and community email campaigns using Bloomerang, including audience segmentation, messaging strategy, and performance evaluation. Maintain ongoing communication with donors and supporters through email campaigns, newsletters, acknowledgments, and targeted outreach. Create, execute, and evaluate fundraising, engagement, and awareness campaigns, utilizing segmented audiences and data-driven insights. Pull and prepare reports from Bloomerang for internal leadership, fundraising efforts, and funder reporting as needed. Create, update, and revise presentations, marketing materials, educational campaigns, PSAs, and program-specific content. Design flyers and promotional materials to support program outreach and events Develop and maintain a monthly newsletter in collaboration with the Executive Director. Develop and produce the organization’s annual report in collaboration with the Executive Director and leadership team. Maintain and manage an internal content calendar coordinating website updates, social media posts, email campaigns, and key organizational communications. Develop and deliver regular KPI and engagement reports focused on donor engagement, campaign performance, and audience growth. Research and analyze marketing and nonprofit sector trends to inform engagement strategies and campaign development. Manage the organization’s merchandise store, including product updates and coordination as needed. Ensure consistency, accuracy, and alignment of brand messaging across all platforms and materials. Proofread and edit external communications to ensure clarity, professionalism, and brand consistency. Provide marketing and communications support for organizational strategic initiatives. Collaborate with the fundraising committee, board of directors, and staff to support fundraising and donor engagement efforts. Perform other duties as assigned to support organizational goals and mission. Desired Qualifications Proficiency in graphic design tools (Photoshop, Canva); email marketing platforms (MailChimp, Bloomerang) Adept at developing, maintaining and updating websites Knowledge of HTML and video editing software preferred Excellent writing, copy editing, and proofreading skills Strong attention to detail in spelling and grammar; familiarity with Grammarly a plus Ability to develop engaging web content and marketing materials Passionate about Live4Lali's mission with knowledge of substance use disorder and the overdose crisis. Interest in authentic work with diverse communities and commitment to advancing anti-stigma efforts Self-motivated, goal-driven, and able to work both independently and as part of a team. Creative problem-solver with a “can-do” attitude Excellent interpersonal skills with cross-cultural sensitivity. Able to multitask and meet deadlines in a fast-paced environment Work Environment and Schedule The Marketing and Communications Coordinator position is a hybrid role with three on-site days per week. This role will require a commitment of 40 hours per week. Day and time commitments are open to some negotiation for the right candidate. Benefits 401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance #J-18808-Ljbffr Nashville Public Radio