Head of Product Marketing

Head of Product Marketing

About the Company

Innovative platform for online auto parts sales

Industry
Internet

Type
Privately Held

Founded
2013

Employees
51-200

Specialties

• auto parts ecommerce
• ecommerce
• and dealerships

About the Role

The Company is seeking a Head of Product Marketing to join their team. The successful candidate will be responsible for creating and owning the market narrative, including positioning, messaging, and go-to-market strategy. This role is pivotal in defining the company's customer, value, and competitive edge, and requires the ability to turn complex product information into clear, differentiated stories that drive adoption and revenue. The Head of Product Marketing will also be a strategic leader, working closely with cross-functional teams to ensure that every launch, campaign, and sales motion is aligned with a strong point of view. Applicants for the Head of Product Marketing position at the company should have a minimum of 7-12 years' experience in B2B SaaS product marketing, with a proven track record in ownership of positioning and go-to-market strategy. The role demands a professional with strong strategic thinking, exceptional storytelling skills, and deep customer empathy. Experience in high-growth, ambiguous environments is essential, as is the ability to influence product direction and shape roadmap decisions based on market opportunity. The Head of Product Marketing will be expected to lead end-to-end GTM processes, create effective GTM systems, and align messaging with various customer touchpoints. The focus is on impact, and the role requires continuous refinement of messaging based on results, with a clear tie to pipeline, adoption, and retention.

Functions

• Product Marketing