Social Media Manager

About this Position At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow. This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world. Dare to learn new skills, advance in your career and make an impact at Henkel. What you’ll do Own and execute the organic social media strategy across Meta, Pinterest, and YouTube Shorts, driving brand awareness, engagement, audience growth, and business objectives Develop and manage integrated content calendars aligned with campaigns, educational initiatives, seasonal moments, and key brand priorities Spearhead end-to-end content development across social channels, including ideation, creative planning, production, publishing, community management, audience monitoring, and performance optimization Manage social content creation budgets and oversee external content creators and production partners, ensuring high-quality, on-brand content is delivered on time and within budget Direct creative briefs, content workflows, approvals, and project timelines to ensure seamless execution across all social channels Identify emerging social trends, consumer insights, platform updates, and competitive opportunities to inform content strategy and maintain channel relevance Monitor and analyze channel performance using Dash Hudson and native platform analytics, evaluating engagement, audience growth, campaign effectiveness, and content ROI Lead performance reporting, competitive benchmarking, and content planning reviews, developing KPI dashboards, campaign recaps, and business reviews that translate insights into actionable growth opportunities Collaborate with Sr. Team Lead to support for product launches, ensuring content, retailer activation, events, and promotional materials are delivered on time and aligned with launch objectives Serve as the social media lead for key professional retail partners supporting launches, promotions, and organic social amplification Partner closely with Sr. Team Lead, Brand, Sales, Education and IM teams to ensure social and integrated marketing initiatives support broader business objectives Manage brand presence at industry events, trade shows overseeing social logistics onsite support & ad hoc responsibilities What makes you a good fit Bachelor’s degree in marketing, Communications or a related field 4+ years managing social for a beauty, fashion or lifestyle brand, with real, measurable growth to show for it Deep platform expertise across Instagram, Facebook, Pinterest, and YouTube Shorts, including content formats, platform best practices, and performance optimization Exceptional project management skills with the ability to manage multiple priorities, deadlines, budgets, and stakeholders simultaneously Strategic mindset with the ability to translate data-driven insights into effective marketing strategies while balancing performance objectives with creative excellence Strong analytical skills with experience leveraging Dash Hudson, social analytics platforms, and performance reporting to drive data-informed decisions Strong copywriting with a sharp instinct for brand voice and tone Experience managing budgets, external content creators, and cross-functional marketing initiatives from concept through execution Some benefits of joining Henkel Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1 Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement The salary range for this role is $80,000.00 and $100,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws. Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral. At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories. #J-18808-Ljbffr Henkel