Director, Experiential Marketing

Director, Experiential Marketing

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it's at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences.

The Director, Experiential Marketing will lead the strategy and execution of immersive brand experiences that bring CLEAR's story to life across physical and digital environments. This role will translate creative vision into high-impact activations that drive cultural relevance, brand affinity, and member connection.

What you'll do:

• Partner closely with the VP, Content & Creative to translate brand and campaign narratives into breakthrough experiential concepts and activations
• Lead end-to-end development of experiential programs, from ideation through execution, ensuring every touchpoint reflects CLEAR's brand, voice, and creative standard
• Lead our relationships with key venues, sports teams, and event producers
• Concept and execute culturally relevant, insight-driven experiences across events, partnerships and owned environments that elevate CLEAR's brand presence
• Collaborate cross-functionally with Brand, Content, Partnerships, and Operations to deliver cohesive, storytelling-led member experiences
• Manage and inspire external agencies, production partners, and vendors to deliver innovative, high-quality experiences at scale

How you'll measure success:

• Brand engagement and affinity metrics tied to experiential campaigns (e.g., brand lift, sentiment, engagement)
• Cultural impact and reach of experiential activations (e.g., earned media, social amplification)
• Quality, consistency, and creative excellence of experiences across channels
• Effectiveness of experiential programs in supporting broader brand and campaign objectives
• Increase in number of sports/venue partnerships
• Maximizing our current partnerships with sports/venues through deeper activations across in-person events and on social

What you're great at:

• 8+ years of experience in experiential, brand, or creative marketing, with a strong portfolio of culturally impactful activations
• Deep understanding of how to translate brand storytelling into physical and digital experiences
• Strong creative instincts paired with operational rigor to bring ideas to life at a high level of execution
• Proven ability to collaborate with creative, content, and production teams to deliver cohesive brand narratives
• Proven ability to build and manage strong relationships with partners in the experiential space
• Ability to navigate ambiguity, think big, and execute in a fast-paced, high-growth environment

How You'll be Rewarded:

At CLEAR, we help YOU move forward - because when you're at your best, we're at our best. You'll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs.

We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The base salary range for this role is $170,000.00 - $210,000.00, depending on levels of skills and experience.

The base salary range represents the low and high end of CLEAR's salary range for this position. Salaries will vary depending on various factors which include, but are not limited to location, education, skills, experience and performance. The range listed is just one component of CLEAR's total compensation package for employees and other rewards may include annual bonuses, commission, Restricted Stock Units.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status or other characteristics protected by law.

CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment.

We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity.