Senior Product Manager, Commerce

Senior Product Manager, Commerce

Technology is at the heart of Disney's past, present, and future. Disney Entertainment and ESPN Product & Technology is a global organization of engineers, product developers, designers, technologists, data scientists, and more – all working to build and advance the technological backbone for Disney's media business globally.

The team marries technology with creativity to build world-class products, enhance storytelling, and drive velocity, innovation, and scalability for our businesses. We are Storytellers and Innovators. Creators and Builders. Entertainers and Engineers. We work with every part of The Walt Disney Company's media portfolio to advance the technological foundation and consumer media touch points serving millions of people around the world.

Product Management is responsible for driving the overall user experience, feature strategies and concepts, and engagement paradigms for Disney Entertainment & ESPN's global portfolio of consumer-facing streaming and digital products – including Disney+, Hulu, ESPN, ABC, ABC News, Nat Geo, Marvel, and Star Wars.

At Disney Entertainment and ESPN Product & Technology, we are experiencing explosive growth, reaching hundreds of millions of total subscriptions globally across our streaming product portfolio. As we continue acceleration across all our streaming services (Disney+, Hulu, and ESPN) we are looking for a Senior Product Manager who will focus on defining and supporting key aspects of our commerce messaging experiences as part of the Commerce group.

The Senior Product Manager will lead the customer-facing commerce messaging strategy, partnering with teams across Commerce Engineering (Subscription & Billing), Marketing Operations, and Messaging Platform to ensure accurate, compliant, and globally consistent communications. This role shapes messaging throughout the subscription lifecycle—including acquisition, onboarding, upgrades, renewals, payment updates, and win-back—leveraging data, segmentation, and experimentation to drive engagement and conversion while maintaining clarity and trust. The Senior Product Manager will also oversee the rollout of new messaging capabilities, such as triggers, templates, journeys, and testing, to expand our reach and measurement. The ideal candidate has strong growth instincts, deep subscription expertise, and the ability to unite stakeholders, scale successful strategies, and adapt for regional needs and operational constraints.

If you are someone whose dream job sits between business strategy and engineering, you are an expert in both crafting a vision and driving successful execution, and are excited to build scalable features that will drive global growth for years to come, we invite you to apply for this role.

Responsibilities

• Develop and communicate a product roadmap that defines the vision, priorities, and measurable outcomes for global, subscriber-focused commerce communications across email, in-app, push, and SMS.
• Deliver messaging capabilities and features that let subscriber commerce communications scale globally—consistent templating, localization, governance, and safe rollout as plans, markets, and operational rules evolve.
• Prioritize messaging initiatives using data and key metrics (accuracy, timeliness, billing outcomes, support impact, compliance risk) and set measurable objectives for launches and A/B experiments.
• Provide domain leadership for commerce messaging systems: event-driven triggers, message content rules, channel orchestration, QA for financial/legal accuracy, and operational reliability across high-risk lifecycle moments.
• Partner across Legal, Viewer Experience, Localization, Data & Analytics, adjacent commerce domains, Commerce Engineering, Messaging Platform, Marketing Operations, and Product leadership to define requirements and align metrics, sequencing, and tradeoffs.
• Translate inputs into product briefs and user stories that Engineering can execute.
• Maintain clear backlogs, boards, and documentation plus proactive updates to internal stakeholders so execution stays aligned during incidents, pricing/plan changes, and regional policy updates.

Basic Qualifications

• You have at least 5 years of product management experience. Subscription product experience preferred
• You have experience working with an internationally distributed digital product
• You have familiarity with the streaming video industry and understand the different value propositions that all the market leaders offer their customers
• You have a solid understanding of statistics concepts (e.g., hypothesis testing, regression analysis) and UX best practices
• You have experience using JIRA and other product and project management tools
• You have excellent written and oral communication skills
• You excel at coordinating multiple projects at a time
• You're an analytical thinker with strong problem-solving skills
• You have an ability to make quick decisions to solve complex technical and operational challenges
• You're familiar with working on projects with distributed teams, making use of technology and process to overcome the challenges of working with remote staff
• Bachelor's degree required

The hiring range for this position in Los Angeles, CA area is $141,900 to $190,300 per year, in San Francisco, CA is $155,400 - $208,400 and in Seattle, WA is $148,700 - $199,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.