General Manager, eCommerce

Job Description

Company Summary

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Department Summary

Beyond connecting customers to their favorite entertainment, our Video Services team delivers an award-winning TV experience to millions of customers across DISH TV and Sling TV platforms. Our dynamic teams are unwavering in our commitment to continuous innovation, ensuring the evolution of products and the constant enhancement of the overall customer experience.

Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

The General Manager of eCommerce owns the digital commerce strategy and storefront performance for Sling.com and Dish.com. This position addresses the challenge of optimizing high-traffic digital sales funnels to maximize conversion rates, top-line digital revenue, and profit margins. Success requires resolving digital friction through web experimentation, user segmentation, and data-driven merchandising. The role manages a dedicated team of digital professionals and collaborates with cross-functional partners to align digital experiences with corporate financial and strategic objectives.

What Success Looks Like (Objectives):

• Lead the digital storefront strategy for Sling.com and Dish.com to optimize product presentation, pricing visibility, and purchase paths
• Drive top-line digital revenue and expand profit margins by aligning digital storefront initiatives with department OKRs
• Implement advanced user segmentation and behavioral targeting to increase average order value and tailor customer journeys
• Establish a robust multivariate and A/B testing framework to continuously reduce funnel friction and improve conversion rate optimization metrics
• Integrate AI-driven personalization and automation tools to scale web experimentation and predictive customer targeting
• Manage and develop a high-performing team of digital merchandising and optimization specialists to execute the commerce strategy

Skills, Experience and Requirements

Core Skills and Competencies (What you’ll bring):

• Critical experience leading eCommerce strategy, digital merchandising, or digital direct-to-consumer channels in enterprise environments.
• Strong skills in web analytics, conversion rate optimization (CRO), and A/B testing platforms to interpret data and identify growth opportunities.
• Expertise in AI application to automate digital personalization, optimize search algorithms, and analyze user behavior patterns.
• Deep knowledge of user segmentation, behavioral targeting, and financial performance metrics like customer acquisition costs (CAC).
• Strong collaboration and communication skills to drive cross-functional alignment across product, marketing, and IT departments.
• Proven leadership in decision-making, mentoring, and managing high-performing digital teams.

Minimum Requirements

• Minimum Education: Bachelor’s Degree in Business, Marketing, Computer Science, or a related field 
• Minimum Experience: 10 years of experience in eCommerce leadership 
• Required Technical Skills: Must have at least 5 years of experience with:
• Web analytics tools
• Conversion rate optimization (CRO) and A/B testing platforms
• Personalization engines and storefront management systems

Visa sponsorship not available for this role

Salary Ranges

Compensation: $110,110.00/Year - $157,300.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. 

Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.

EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make  echostar.com and  jobs.echostar.com accessible to users. Please contact View email address on jobs.echostar.com if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.

Click the links to access the following statements:  EEO Policy Statement ,  Pay Transparency , EEOC Know Your Rights ( English / Spanish )