Marketing Communications Manager

Job Description

Job Description

Based in Chicago, Illinois, The CCIM Institute is a global professional association serving more than 13,000 commercial real estate professionals across North America and internationally, including Canada, Japan, Korea, and Taiwan. For nearly 60 years, the CCIM Designation has represented the industry's premier credential for expertise in commercial real estate investment, development, and analysis. The Institute provides industry-leading education, professional development, technology solutions, and networking opportunities that help members grow their businesses and careers. Through the CCIM Foundation, the organization has also spent more than 20 years advancing diversity and expanding access to opportunities within the commercial real estate industry.

Position Summary

The Marketing Communications Manager is a strategic marketing leader responsible for developing and executing integrated communications that strengthen the CCIM brand, increase member engagement, generate demand for education and membership, and drive organizational growth.

Working collaboratively across Education, Membership, Business Development, and CCIM Tech, this role ensures all communications reflect a consistent brand voice while delivering measurable business results. The Marketing Communications Manager leads and develops our team of marketing professionals, providing strategic direction, coaching, and project oversight to ensure the successful execution of marketing initiatives, content development, and cross-channel communications. 

The ideal candidate is an exceptional writer, storyteller, people leader, and project manager who thrives in a collaborative, fast-paced environment. And, while work experience and educational preparation are certainly important, we don’t hire resumes. We hire talented individuals based on our culture and values – the core of which centers around our commitment to uphold a supportive work environment that fosters trust and mutual respect.

Your Core Contributions to the Team

Marketing Strategy & Communications

• Develop and execute integrated marketing communication plans that support company objectives, product launches, lead generation, and membership engagement. 
• Ensure consistent messaging, tone, and brand standards across all internal and external communications. 
  
• Create messaging frameworks that clearly articulate the company's value proposition and competitive differentiation.  
• Manage the marketing communications calendar to align education, membership, and thought leadership initiatives.

 
Content Development

• Write and edit high-quality marketing content in conjunction with the Content Specialist 
• Translate complex products and services into compelling, customer-focused messaging. 
  
• Collaborate with subject matter experts to develop educational and thought leadership content.

Campaign Management

• Support integrated marketing campaigns that generate qualified leads and nurture existing members and students 
  
• Collaborate with digital marketing to optimize campaign messaging across paid and organic social media channels. 
  
• Support the coordination product launches, webinars, customer events, and industry conferences. 

Analytics & Performance

• Measure the effectiveness of marketing communications through KPIs
  
• Analyze campaign performance and recommend continuous improvements 
• Report communication results and insights to leadership

Team Leadership

• Lead, coach, and develop a small team of marketing professionals, fostering collaboration, accountability, and continuous professional growth. 
  
• Establish priorities, delegate work effectively, and ensure projects are delivered on time and meet quality standards. 
  
• regular performance coaching, goal setting, and professional development discussions. 
  
• Build an innovative, collaborative, and customer-focused marketing culture.

About You

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Business, or related field. 
  
• 5+ years of B2B marketing communications or association experience. 
  
• Exceptional writing, editing, and proofreading skills. 
  
• Experience developing integrated marketing campaigns across multiple channels. 
  
• Strong project management and organizational skills. 
  
• Experience collaborating with cross-functional teams. 
  
• Knowledge of SEO, digital marketing, and content marketing best practices. 
  
• Experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Pardot, or similar). 

Preferred

• Experience in professional services, technology, SaaS, financial services, manufacturing, commercial real estate, or associations. 
• Familiarity with Google Analytics, SEM tools, and social media management platforms. 
  
• Graphic design or video production experience is a plus. 

This role is ideal for a strategic communicator who can balance creativity with business objectives, translate complex solutions into compelling stories, and build marketing programs that drive measurable growth in a B2B environment.

What We Provide You

The CCIM Institute provides competitive benefits, professional development opportunities, and a supportive culture that values teamwork, accountability, and innovation. Our comprehensive benefit program features:

• Health coverage for you and your family through medical, dental, and vision plans
• Financial protection through disability, life, accidental death and dismemberment, and business travel insurance
• A 401(k) plan with company match
• Tax advantages through flexible spending accounts that allow you to pay for specific healthcare and dependent care expenses with pre-tax dollars
• To help you manage your work and life needs we offer a life assistance program, free gym access, and professional development opportunities
• A generous paid time off program, including vacation, sick, personal, summer flex time, and volunteer days

All The Other Stuff

This is an exempt position and reports to the VP, Marketing and Sales.

The CCIM Institute is proud to be an equal opportunity workplace dedicated to pursuing and hiring a diverse workforce.

The job functions listed above represent the primary duties and responsibilities of this job and in no way states or implies that these are the only duties to be performed by you. Other duties and responsibilities within the scope of this job may be assigned. You will be required to follow all instructions and to perform all duties requested by your manager; subject to reasonable accommodations and within the scope of the position.