Sales And Marketing Specialist (Bridgewater)

BluePond AI is looking for a Sales & Marketing Analyst to join our go-to-market team. This is a hands-on role for someone who wants real ownership early in their career you'll work directly with senior leadership, help shape how we show up in the market, and see the direct impact of your work on pipeline and brand visibility. We're a AI native Insurance Technology company, fast-moving high energy, which means you'll wear multiple hats, learn quickly, and have a real say in strategy not just execution. If you have high energy, take initiative without being asked twice, and want to grow into a bigger marketing or GTM leadership role, this role will suit you well.

What You'll Do

Digital Marketing (Primary Focus)

• Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platforms
• Own SEO and GEO to improve our visibility in search and AI-driven discovery
• Manage digital advertising campaigns end-to-end targeting, creative coordination, budget tracking, and optimization
• Build, send, and analyze email marketing campaigns (nurture, promotional, and newsletter)
• Support PR efforts and media relations press releases, journalist outreach, and coverage tracking

Events & Field Marketing

• Plan and execute BluePond-hosted events (webinars, meetups, customer events)
• Represent BluePond at industry conferences and trade shows
• Support lead generation efforts before, during, and after events
• Help build and manage relationships with event partners, media, and vendors

Sales & GTM Support

• Partner with sales and leadership on lead generation, outreach, and pipeline reporting
• Develop B2B content, such as case studies, thought leadership, and sales collateral, that speaks to commercial P&C insurance buyers
• Research markets, competitors, and target accounts to sharpen positioning and messaging

What You Bring

• 4-7 years of experience in B2B sales, digital marketing, demand generation, marketing analytics or a related field
• B2B / SaaS marketing exposure: you’ve marketed a product to business buyers, and you understand long sales cycles, demand generation, and pipeline metrics. Insurance or enterprise tech experience is a plus.
• Hands-on experience running social media and/or digital ad campaigns
• Familiarity with SEO fundamentals interest in or exposure to GEO/AI search visibility a plus
• Comfort with email marketing platforms (HubSpot, Mailchimp, or similar)
• Strong written and verbal communication skills
• A self-starter mentality you spot what needs to get done and go do it
• Willingness to travel for conferences and events
• Must be able to work on-site in Bridgewater, NJ

Why BluePond AI

• Direct access to and mentorship from senior leadership
• Outsized ownership and visibility for a small, growing team
• Real career growth trajectory help build our GTM function from the ground up
• A fast-paced environment where your ideas actually ship