[UPLIVE Company] Creative Strategist (Game)

We’re looking for a Creative Strategist with experience in multimedia or game creative production. You’ll partner with UA and the creative team to produce high-performing ads and app store assets.

If you enjoy working on fun game creative projects, driving performance, AI tools, and continuous learning, this role is for you.

• Learn, Research & Planning
• Play-test assigned games to understand USP, audience, and creative opportunities.
• Research trends, competitors, and emerging AI-driven creative patterns.
• Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes.
• Creative Production Support:
• Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration.
• Write actionable briefs, coordinate resources, and provide hands-on design support when needed.
• Use AI tools to explore variations, accelerate production, and enhance visual quality.
• Analysis & Insights
• Review creative performance metrics and turn insights into actionable improvements.
• Use AI-assisted analysis to detect patterns and identify new creative opportunities.
• Maintain clear documentation of learnings, best practices, and references.
• Collaboration & Communication
• Work closely with UA to understand goals and creative needs.
• Communicate progress, risks, and priorities clearly to stakeholders.
• Align expectations with the Creative Lead and cross-functional partners.
• Share AI workflows or useful findings with the team to raise overall capability.

• 2+ years of creative production experience for gaming, mobile apps, performance marketing/digital marketing or advertising industry.
• Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights.
• Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources.
• AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration.
• Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback.
• Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements.
• Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams.
• Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level.

• Able to work under fast iteration cycles and tight deadlines.
• Strong ownership mindset—drives tasks to completion with accuracy and attention to detail
• Open to feedback, proactive in asking questions, and comfortable sharing creative ideas.
• Curious, adaptable, and eager to upgrade skills (AI tools, new editing techniques, creative trends).

• PC or Macbook provided by the company.

• Competitive salary, 100% pay during probation
• Performance bonus with up to 30% of company profit shared — no cap
• Full SHUI + premium private health insurance & annual check-up

• 12 days annual leave + 10 days paid sick leave
• 12 WFH days per year for when you need flexibility
• 9.4M VND yearly flexi-budget for your personal development
• Free daily lunch (10+ options)
• Snacks, drinks, and tea-time always available
• Monthly/bi-monthly team bonding budget
• Sports activities (badminton, football, etc.)

• Company learning trips to top markets (Korea first, Japan next)
• Sponsored access to international conferences & industry events
• Modern equipment + AI tools to help you work smarter and grow faster

Consent Notice for Personal Data Processing

• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

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