[UPLIVE Company] UA Marketing (Mobile Games)

Launch and scale new music games profitably through organic and non-organic channels across the globe (US, China, Japan, etc.) WHAT YOU WILL DO

• Manage and run multiple user acquisition campaigns across platforms (Google, Facebook, Applovin, Mintegral, etc.)
• Analyze data through (1) market and competitor performance (2) various ad campaign metrics (installs, CPI, CTR, IR, ROI/ROAS), (3) A/B testing creatives, and cross-check (4) revenue and product metrics in order to understand user behaviors, define and execute UA strategy for new games to enter and win the target markets
• Work closely with Creative teams to provide UA insights to improve product marketability
• Work closely with global vendors/ ad networks to optimize campaigns
• Understand and implement each ad network’s best practices as well as test new ad networks to expand user inventories

• 1-2 years working experience in Performance Marketing (Google/Facebook/Other Adnetworks) with proven success
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, Strategic & Tactical planning, Problem solving
• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
• Good communication (English writing and speaking skills)
• Possess a creative mindset and an instinct for identifying trends.
• Customer-oriented, Innovative, Emotional intelligence
• Hunger and humble for learning, sharing, teamwork and self-development
• Resilient and adaptable under changes and uncertainties
• WILL BE A PLUS
• You love music and music-related products
• Love to interact with mobile music games/ apps
• Prior experience in gaming industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

• Competitive salary, 100% pay during probation
• Performance bonus with up to 30% of company profit shared — no cap
• Full SHUI + premium private health insurance & annual check-up

• 12 days annual leave + 10 days paid sick leave
• 12 WFH days per year for when you need flexibility
• 9.4M VND yearly flexi-budget for your personal development
• Free daily lunch (10+ options)
• Snacks, drinks, and tea-time always available
• Monthly/bi-monthly team bonding budget
• Sports activities (badminton, football, etc.)

• Company learning trips to top markets (Korea first, Japan next)
• Sponsored access to international conferences & industry events
• Modern equipment + AI tools to help you work smarter and grow faster

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• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

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