[UPLIVE Company] UA Marketing (Mobile Apps)

We are seeking a dynamic and results-driven User Acquisition (UA) Specialist to join our team, focusing on the growth and scalability of our mobile app. In this role, you will work closely with cross-functional teams to launch and scale new mobile apps profitably through organic and non-organic channels across the globe (US, Korea, Japan, etc.) WHAT YOU WILL DO

• Manage user acquisition (UA) campaigns across major platforms, including Google, Facebook, TikTok, and other leading ad networks (e.g., Applovin, Mintegral, etc.).
• Strong experience in ASO (App Store Optimization) is a must to maximize organic installs and improve overall app visibility.
• Analyze performance data from:
• (1) Market trends and competitor analysis,
• (2) Key ad campaign metrics (CPI, CTR, IR, ROI/ROAS, installs)
• (3) A/B testing of creatives to optimize user engagement and campaign efficiency,
• (4) Revenue and product metrics to understand user behavior and refine acquisition strategies for successful market penetration.
• Collaborate closely with the Creative team to provide actionable UA insights that optimize app creatives and improve product marketability.
• Work with global ad networks and vendors to optimize campaigns, ensuring best practices are adhered to, and identify new platforms to expand user acquisition inventories.
• Manage and optimize UA budgets to maximize ROI, ensuring efficient and effective user acquisition strategies for both short-term gains and long-term app growth.

• 1-2 years of experience in Performance Marketing (Google, Facebook, TikTok, or other ad networks) with proven success in mobile app user acquisition.
• Being familiar with using mobile marketing attribution tool (e.g. Appsflyer or Adjust)
• In-app marketing experience for driving deeper conversions
• Data analysis, Strategic & Tactical planning, Problem solving
• Ability to multitask and manage deadlines in a cross-functional team, Stakeholder management
• A self-driven individual who takes full ownership and consistently delivers results
• A continuous learner, eager to stay ahead of mobile market trends and apply new insights to drive product success.
• Good communication (English writing and speaking skills)
• Possess a creative mindset and an instinct for identifying trends.
• Customer-oriented, Innovative, and emotional intelligence
• Resilient and adaptable to changes and uncertainties
• WILL BE A PLUS
• A passion for mobile apps and an understanding of app user behavior.
• Prior experience in mobile app industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

• Competitive salary, 100% pay during probation
• Performance bonus with up to 30% of company profit shared — no cap
• Full SHUI + premium private health insurance & annual check-up

• 12 days annual leave + 10 days paid sick leave
• 12 WFH days per year for when you need flexibility
• 9.4M VND yearly flexi-budget for your personal development
• Free daily lunch (10+ options)
• Snacks, drinks, and tea-time always available
• Monthly/bi-monthly team bonding budget
• Sports activities (badminton, football, etc.)

• Company learning trips to top markets (Korea first, Japan next)
• Sponsored access to international conferences & industry events
• Modern equipment + AI tools to help you work smarter and grow faster

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• By applying to any position at Uplive, you acknowledge and agree that your personal data will be collected and processed for recruitment-related purposes. Please read the “ Consent Notice for Personal Data Processing ” carefully before submitting your application.
• Thank you for your interest in joining Uplive!

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