Director of Sales

Director of Sales

Manhattan Project Beer Company | Dallas, TX

Who We Are

Manhattan Project Beer Company is a Dallas-born craft brewery with ten years of earned reputation and a clear trajectory toward becoming one of Texas’s legacy brands. We’re not chasing trends, we’re building something that lasts. Our beers are in DFW, Austin, San Antonio, and growing. We recently took over operations of a second production facility and launched a co-packing arm. The infrastructure is in place. Now we need the right sales leadership to scale what we’ve built.

The Role

This is a leadership role, not a territory role. You won’t be carrying accounts. You’ll be building the team that does. You’ll inherit a five-person sales team across Texas, and your job is to make them sharper, more accountable, and more effective than they’ve ever been.

You’ll report directly to the Co-Founder and CRO and operate with a high degree of autonomy. The expectation is that you run the sales function — not that you wait to be told how.

How We Work Together

The Co-Founder and CRO maintains direct relationships with key chain accounts and continues to serve as the face of the company at that level. These are long-built relationships that represent a competitive advantage for MP, and that equity lives at the ownership level intentionally.

What that means for you: you’re not walking into a role where chain account management is eating your calendar. Your focus is the team, the distributor network, and the execution infrastructure that makes everything else work. You’ll be a strategic partner on chain account activity — contributing data, insights, and support — but you won’t own those relationships from day one. That’s by design, not by accident.

What You’ll Own

Team Leadership & Coaching

• Lead, coach, and develop a five-person sales team across Texas markets
• Set individual and team targets with clear accountability metrics
• Identify skill gaps and close them
• Conduct regular 1:1s, ride-alongs, and performance reviews that actually move the needle

Distributor Management

• Serve as the day-to-day point of contact for our distributor network across Texas
• Hold distributors to measurable quarterly goals and targets. You’ll manage them with the same rigor you apply to your own team
• Develop the kind of distributor relationships where MP gets the attention and shelf space we’ve earned

Sales Analytics & Strategy

• Own the data. Use VIP, Encompass, and our CRM to identify trends, gaps, and opportunities before they become problems
• Build and maintain reporting that gives the team and leadership a clear picture of where we are versus where we need to be
• Translate data into action: account prioritization, market strategies, and territory planning with real teeth

Execution

• Manage the day-to-day rhythm of the sales function so the executive team can operate at a higher altitude
• Maintain accountability across the team for rate of sale, new account acquisition, and key account health
• Ensure that what gets sold actually moves off the shelf

What We’re Looking For

• 5+ years in beverage alcohol sales, with at least 2 in a leadership or management capacity
• Craft beer or independent beverage experience strongly preferred — this industry has a learning curve, and we need someone who can run from day one
• Distributor relationship experience is non-negotiable — you need to know how to work a distributor network and hold them accountable
• Proficiency with VIP and Encompass — or a directly comparable platform — is a significant plus
• Data fluency: you don’t just pull reports, you know what questions to ask and what the numbers mean
• Proven track record of developing sales talent, not just managing it
• Dallas-based — this role is in-market and in-person

Why This Job

You’ll join a company at an inflection point — established enough to have real infrastructure and brand equity, early enough that what you build here will define the next decade. You’ll have the autonomy to lead, the tools to execute, and a leadership team that’s focused on vision and strategy — not micromanaging your every move.

If you want to be the person who scales a Texas craft beer brand from regional to legacy, this is that seat.