Social Media and Digital Content Producer

Job Description

Job Description

Company Description

At Link Snacks , we show up hungry, roll up our sleeves, plaid or otherwise, and dive straight into the hard work. We don’t hide from challenges; we hunt them down. We push harder, move faster, and take the kinds of big swings that built this business in the North Woods of Wisconsin four decades ago.

We’re everyday people who deliver extraordinary results. Innovation, creativity, and urgency aren’t buzzwords, they’re expectations. And just like the real protein snacks we make across our global house of brands—Jack Link’s® ,  Lorissa’s Kitchen® ,  Golden Island® ,  BiFi® , and  Peperami®and  KOOEE!® to name a few—there’s nothing artificial about us. What you see is exactly what you get: humble, gritty, passionate people who show up every day ready to not just be a participate in the meat snack industry that the Link Family created, but to move faster, innovate harder and keep raising the bar so high, the rest of the world needs a ladder just to see it.

Dominating this space across the world takes a team. A team that runs together, succeeds together, and celebrates together. A team that’s full of relentless energy and spirit that can only be fueled by one thing: a fist full of our delicious meat snacks.

Real Meat Protein. Real People. Real Results. THAT is Link Snacks.

JOB SUMMARY

We’re looking for a creative, social-first storyteller to help lead the end-to-end production of social media content across multiple platforms.  In this role, you’ll help shape brand voice, narrative, and identity through social media, while collaborating across teams to bring ideas to life.  You’ll thrive here if you’re highly creative, adaptable, and energized by a fast-paced, cross-functional environment.  This role also supports the strategy, planning, development, and deployment of both paid and organic social campaigns across all brands.

KEY RESPONSIBILITIES

• Produce platform-specific content including short-form video, static imagery, carousel posts, and copywriting.
• Capture, create, and execute a high volume of social-first content grounded in audience insights, performance data, and brand voice.
• Translate brand and product campaigns into strong, compelling, channel-native social content.
• Develop and maintain a consistent brand voice and identity across all social channels.
• Collaborate with internal teams, agency partners, and creators to deliver high-quality content on time.
• Monitor social platforms to identify emerging trends, cultural moments, and new formats, turning them into actionable content ideas.
• Write and adapt platform-specific copy and promotional hooks aligned with brand voice.
• Ability to edit and manipulate photos/videos/graphics/etc. for use on social media channels, including usage through paid media.
• Perform other duties as assigned.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. The work environment is an office setting with varying degrees of temperature and noise levels. The vast amount of work is conducted in a climate-controlled office. Travel may be required.

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by a Team Member to be successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

While performing the duties of this job the Team Member is regularly required to sit, use hands and fingers, handle, or feel and talk or hear. The Team Member is occasionally required to stand, walk, and reach with hands and arms. The Team Member must occasionally lift and/or more up to 10 pounds. Specific vision abilities required by this job include close vision. 

• Bachelor’s degree (B.A. or B.S.) preferred; ideal fields include Communications, Marketing, Business, or related disciplines.
• 5+ years of experience in social media content creation within an agency or in-house environment.
• 5+ years of client-facing experience in content creation or content strategy, ideally support top CPG brands.
• Strong knowledge of all major social platforms, including best practices, platform nuances, and emerging trends.
• Deep understanding of social-first storytelling across multiple creative formats, with a commitment to delivering high-quality work.
• Proven ability to collaborate with marketing teams, cross-functional partners, and external agencies, offering and receiving clear direction and feedback.
• Highly motivated, adaptable, and able to maintain exceptional quality in a fast-paced, evolving environment.
• Detail-oriented and process-driven, with the ability to manage multiple projects and deadlines simultaneously.
• Expertise in Adobe Creative Suite (Illustrator, Photoshop, After Effects), AI creative software and CapCut.

The salary range for this role is $115,000- $125,000 (Annually).  Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, and candidate skill set and experience. Base pay is just one component of Jack Link’s Total Rewards package for Team Members. Other rewards may include annual incentive and program-specific awards. Jack Link’s provides a variety of benefits to eligible Team Members, including medical, dental and vision benefits, life and disability insurance, 401k participation, paid holidays, and paid time off.

Disclaimer:

This job description is intended to generally describe the nature and level of work to be performed by employees in this position. It is not intended to be construed as an exhaustive list of all responsibilities and skills required of employees performing this role.

EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER:
Jack Link’s provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic that is protected by federal, state or local law.

E-VERIFY:
Jack Link’s is a participant in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.  For information about the E-Verify program, please visit:  - verify/employeesAll your information will be kept confidential according to EEO guidelines.