Dental Marketing Account Manager

Role Description

Are you a dental marketing professional ready to step into a client-facing role that combines deep industry knowledge with strategic account management? DDS Marketing is seeking an Account Manager who knows dental marketing inside and out — from new patient specials and high-value case campaigns to recall reactivation — and is ready to help dental practices thrive by turning ad spend into booked chairs and production growth.

This isn't just another generic marketing job. You understand the unique challenges dental practices face:

• Front desks that miss calls
• Leads that book but don't show
• Practices that want more implant and Invisalign cases but keep attracting price-shoppers

You know that a campaign is only successful when it produces patients in chairs — not just clicks and form fills. Instead of focusing on individual patients, you'll help entire practices grow their new patient flow, improve call-to-appointment conversion, and increase case acceptance on high-value treatments. You'll act as the crucial link between dentists and our marketing team — translating practice goals into campaign strategy and campaign data into decisions doctors actually understand.

What You'll Do:

• Serve as the main point of contact for our dental clients — doctors, office managers, and treatment coordinators — building trust and long-term partnerships.
• Lead monthly performance reviews covering campaign results, lead flow, cost per new patient, and front-desk call handling (we'll provide marketing-side training).
• Identify opportunities for practices to improve marketing ROI — from optimizing new patient offers and service-line targeting (implants, ortho, cosmetic, sedation) to tightening the phone-to-appointment funnel.
• Translate your dental marketing expertise into actionable strategies that grow production, not just lead volume — advising on offers, patient mix, and capacity.
• Collaborate closely with our creative and advertising teams to ensure campaigns attract patients who show up, stay, accept treatment, and refer.
• Coach practices on lead follow-up speed, call scripts, and scheduling workflows that convert marketing leads into kept appointments.
• Manage an average portfolio of 30–40 dental clients across general dentistry, specialty, and multi-location groups.

Qualifications

• Proven experience in dental marketing, dental practice marketing, or a dental agency/DSO environment (minimum 2–3 years preferred).
• Strong understanding of how marketing drives new patient acquisition and practice production.
• Demonstrated ability to manage client accounts in the dental or healthcare marketing space, acting as a trusted advisor to dentists and practice owners.
• Deep knowledge of the dental patient journey — from ad click to phone call to booked appointment to treatment acceptance.
• Fluency in dental terminology, service lines, and day-to-day practice operations.
• Understanding of key dental practice metrics: cost per new patient, show rate, case acceptance, production per visit, and patient lifetime value.
• Strong relationship-building and communication skills — comfortable presenting results to doctors and getting buy-in from front-office teams.
• Highly organized and proactive in managing multiple client accounts, follow-ups, and campaign deliverables.
• Familiarity with digital marketing tools, campaign platforms, analytics, call tracking, and dental-specific systems (e.g., practice management software, patient communication platforms).
• Results-driven mindset focused on marketing ROI, new patient quality, and long-term client retention.

Benefits

• Be part of a fast-growing dental marketing company working with top practices and dental groups nationwide.
• Use your dental industry expertise in a strategic, consultative, client-facing role — not a production seat.
• Ongoing training in dental marketing, practice growth consulting, and front-office conversion strategy.
• Remote flexibility with structured accountability.
• Competitive salary + performance incentives tied to client retention and results.
• Growth opportunities — our best account managers advance into senior consulting and leadership roles.