Category Manager-Consumer Products

• Do you enjoy connecting the dots between consumer behavior, retail performance, and product strategy?
• Are you energized by using data to influence product launches, pricing strategies, and retail growth?
• Do you enjoy translating consumer and market insights into business decisions that make an impact?
• Are you passionate about uncovering market trends, solving business challenges, and using data to influence strategic decisions?

• Analyze consumer, shopper, customer, market, and channel data to identify emerging trends, growth opportunities, and competitive insights.
• Translate data into actionable recommendations that improve category performance and drive business growth.
• Support the development of retail channel strategies by evaluating customer opportunities, shopper behavior, and competitive dynamics.
• Help define go-to-market strategies for new consumer product launches, including channel prioritization, pricing recommendations, and distribution opportunities.
• Analyze syndicated market data (Circana/IRI, NielsenIQ, GfK, Numerator, or similar) alongside internal business performance to identify opportunities for growth.
• Monitor category performance and changing consumer purchasing behaviors to provide actionable insights across the organization.
• Support pricing strategy through competitive analysis and market evaluation.
• Develop compelling customer presentations that communicate category insights, consumer trends, and growth opportunities.
• Research evolving consumer needs, retail trends, and competitive activity to identify new opportunities.
• Recommend assortment and distribution strategies that improve product availability and retail performance.
• Partner cross-functionally with Sales, Marketing, Product Management, Finance, and Supply Chain to support commercial initiatives and product launches.
• Build dashboards and reports that communicate category health and business performance.
• Support customer meetings with data-driven recommendations that strengthen retailer partnerships.

• Bachelor's degree in Business, Marketing, Economics, Finance, or a related field.
• 4+ years of experience in Category Management, Category Strategy, Shopper Insights, Consumer Insights, Product Marketing, Commercial Excellence, or a related commercial function.
• Experience working with consumer products in industries such as Consumer Packaged Goods (CPG), Consumer Durables, Juvenile Products, Consumer Healthcare, Housewares, Consumer Electronics, Sporting Goods, or medical devices sold through retail channels.
• Experience using syndicated market data such as Circana (IRI), NielsenIQ, GfK, Numerator, or similar.
• Strong analytical skills with the ability to transform data into actionable business recommendations.
• Experience supporting product launches, pricing strategies, assortment decisions, and retail channel planning.
• Understanding of retail environments, consumer purchasing behavior, and category management principles.
• Advanced proficiency in Excel and PowerPoint; experience with Power BI or Tableau is preferred.
• Excellent presentation and communication skills with the ability to influence cross-functional teams.
• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.
• A collaborative, curious mindset with a passion for understanding consumers and growing brands.

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As one of the largest employer associations in the nation, MRA helps its member organizations thrive by offering the most comprehensive assortment of HR services, information, education, and resources to help build successful workplaces and a powerful workforce.

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