Senior Manager, Financial Planning & Analysis - FL

Job Title:

Senior Manager. Financial Planning & Analysis

Department:

Finance

Master Department:

Accounting

Report to:

VP of Finance, Controller

Effective Date:

June 4, 2026

FLSA Exempt Status:

Exempt

Company Overview:

DreamFields is one of the top five cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. We are passionate about producing world-class marketing, high-quality, innovative products, delivering exceptional customer experiences, operating cutting-edge processes, and fostering an amazing company culture and thriving work environment. With over 1,500 employees, we are proud to be one of the most loved employers in the industry. DreamFields continues to experience exponential growth as one of the fastest-growing companies in the cannabis industry, aggressively expanding nationally into all legalized cannabis states.

Schedule : Hybrid; 9am-5pm M-F, must be flexible for business needs

Job Summary:

The Senior Manager, Financial Planning & Analysis, is responsible for leading financial analysis and plays a crucial role in supporting strategic decision-making and planning, specifically focused on Selling, General and Administrative Expenses (SG&A) and payroll. This role involves managing financial reporting, analysis, and forecasting processes to support organizational goals for a company with over $500 million in annual revenue.

Duties/Responsibilities:

• Oversee financial reporting, analysis, and forecasting activities.
• Collaborate with other departments to gather relevant financial information.
• Conduct variance analysis and present findings to senior management.
• Provide insights and recommendations for financial decision-making.
• Develop and maintain financial models for strategic planning.
• Ensure compliance with financial regulations and industry standards.
• Develop and implement financial strategies to support SG&A planning with a focus on payroll activities.
• Analyze market trends and their impact on business operations.
• Collaborate with Sales, HR and Operations teams to forecast revenue and expenses.
• Evaluate the financial performance of payroll activities and provide recommendations for improvement.
• Leverage financial planning software to manage total rewards and payroll data, oversee SG&A expenses, conduct financial modeling, and analyze compensation trends to inform strategic decision-making.

Required Skills/Abilities:

• Demonstrated ability to lead and collaborate with cross-functional teams, develop strong business partnerships, and gain a deep understanding of operations to collect relevant data and deliver accurate, timely SG&A and payroll financial analysis.
• Expertise in creating, maintaining, and interpreting complex financial models for budgeting, forecasting, and strategic planning, with a focus on SG&A planning in a high-growth multi-market manufacturing environment.
• Deep understanding of business financial planning, including experience with revenue forecasting, cost analysis, and evaluating the financial impact of manufacturing operations and payroll activities.
• Ability to synthesize large sets of financial and operational data, conduct variance analysis, and provide actionable insights to senior management to drive business growth.
• ability to work with cross-functional teams, including HR, Finance, Sales, Marketing, and Operations, to gather relevant financial data and provide strategic financial guidance.
• Excellent ability to present financial results, insights, and recommendations to senior leadership and key stakeholders in a clear and compelling manner
• Thorough knowledge of financial regulations, compliance standards, and best practices, ensuring all financial activities meet industry and legal requirements.
• Advanced proficiency in financial software (e.g., ERP systems, SAP, Oracle, Planful) and Excel, with the ability to work on system improvements and implementations and leverage these tools for forecasting, reporting, and data analysis.
• Strong understanding of market dynamics and economic factors impacting commercial financial operations, particularly within the cannabis and manufacturing industries.
• Expertise in managing and developing SG&A budgets, long-term forecasts, and financial strategies to support sustainable growth.
• Strong ability to anticipate financial challenges, identify opportunities for improvement, and provide solutions that align with organizational goals.

Education and Experience:

• Bachelor's or Master's degree in Finance, Accounting, or related field.
• 7+ years of experience in financial analysis.
• Experience in the manufacturing sector is highly desirable.
• Strong understanding of accounting principles related to payroll, COGS, and SG&A.
• Proven track record in financial planning and analysis with a focus on SG&A (payroll).
• Proficiency in financial modeling and forecasting tools (Excel, Power BI, or equivalent).
• Experience with ERP systems (SAP, Oracle, or similar) and payroll/HRIS systems (e.g., Workday, Isolved, ADP).
• Knowledge of labor productivity metrics and workforce planning analytics.
• Familiarity with total rewards strategies and their financial implications.
• Proven ability to implement or optimize financial systems/processes.
• Excellent communication and collaboration skills with cross-functional stakeholders.

Physical Requirements:

• Ability to sit and work at a computer for extended periods.
• Capable of repetitive hand and arm motions as well as extended periods of typing.
• Capable of looking at a screen for extended periods or entire shifts.
• Some travel may be required to attend cross-functional team meetings or support product launch events.

Work Schedule (Exempt):

This is a full-time, exempt position. The role requires flexibility to work the hours necessary to meet business needs, which may include extended hours, weekends, and holidays. Work schedules and expectations may be adjusted based on operational priorities and organizational demands.

EEOC:

DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

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