Senior Brand Manager

The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio.
RESPONSIBILITIES: Includes the following; other duties may be assigned.
•Develop and mine insights to determine consumer opportunities
•Create new Digital Marketing and eCommerce Sales strategies
•Identify and commercialize new platform innovation ideas
•Develop/tighten new product strategy in line with brand growth strategy
•Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process
•Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability
•Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations
•Participate in improving organizational process and train marketing talent

CAPABILITIES: •Creative •Strategic •Influence •Analytical •Decision making •Communication skills •Collaborative •Ability to multi-task and prioritize •Results orientation •Leads courageously •Thrive in an entrepreneurial, fast paced and dynamic environment •Resourceful •Excel at interacting with all levels of management including senior leadership .
SKILLS:
•Proficient in new product development validation research techniques
•Able to collect and analyze syndicated data (IRI, Nielsen, Spectra)
•Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization
•Ability to develop and commercialization innovation both close-in and breakthrough
•Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path
•Knowledge of traditional customer base
•knowledge of core marketing processes, digital strategies, & eCommerce.

EXPERIENCE:
•7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company
2-3 years of Digital & eCommerce
EDUCATION: •Bachelor's Degree. MBA preferred