Marketing Manager

Position Summary Under the general supervision of the Corporate Director of Marketing and the Administrator, the Sales & Marketing Manager plans, manages, and executes all sales and marketing functions for a senior living community, with the objective of maintaining established occupancy goals. Key Responsibilities Sales Objectives Achieve sales and occupancy targets Meet or exceed established objectives for occupancy, wait‑list, and overall sales Track and report on sales‑related activities (e.g., call‑outs, appointments, follow‑ups) Engage with Prospects and Families Host on‑site tours and appointments for visitors and walk‑ins Conduct interviews to assess each prospect’s needs Address special needs or objections to close contracts Complete all required paperwork for applications, contracts, and residency leases Marketing & Lead Generation Plan and execute marketing events such as open houses, seminars, and community outreach events (both on‑ and off‑site) Develop and maintain relationships with external vendors and referral sources Make public presentations, network, and attend community events to generate qualified leads Maintain Referral Networks Identify, foster, and sustain relationships with healthcare providers, community organizations, and service groups Actively participate in clubs, societies, and service organizations to promote Wesley Woods Administrative & Reporting Documentation & Record‑Keeping Keep accurate electronic and manual records for marketing programs, sales activities, referral sources, and prospect files Prepare and submit periodic occupancy reports and other required documentation Ensure all financial, insurance, and medical documentation is secured for approval of residency Move‑In Coordination Oversee weekly move‑in schedules and monitor inventory of available residences Track transitioning residents and forecast inventory availability based on attrition Maintain and update the priority wait‑list Competitive Analysis & Budgeting Conduct regular competitive analyses to track pricing and services offered by other communities Create and manage an annual budget for occupancy development, including marketing collateral (brochures, newsletters, postcards, flyers, etc.) Determine product and equipment needs, and implement controls for inventory and supplies Resident Move‑In Support Assist prospects with interior selection, processing renovation forms, and coordinating third‑party vendors Review all residency contracts and related forms to ensure compliance and accuracy Collaboration & Professional Development Cross‑Functional Collaboration Work closely with maintenance and housekeeping to ensure the community’s presentation meets Wesley Woods standards Collaborate with community, corporate, and advisory partners as needed Establish and maintain positive working relationships with all members of the leadership team and volunteers Travel & Meetings Ability to travel and participate in multi‑disciplinary leadership team meetings and professional events, both on‑ and off‑site Continuous Learning Participate in career development opportunities, including meetings, professional training, and development seminars Proactively identify and recommend improvements to procedures and interdepartmental processes Other Duties Perform additional tasks as assigned to support community goals and objectives Physical Requirements Stand, walk, sit, use hands to finger/handle, reach with hands and arms, climb or balance, stoop, kneel, crouch, or crawl, talk or hear, taste or smell Lifting & Exertion Up to 10 lbs.: Yes Up to 25 lbs.: Yes Up to 50 lbs.: Yes Up to 100 lbs.: Yes Over 100 lbs.: Yes Qualifications Bachelor’s degree in business, marketing, public relations or related field Five or more years of related experience; experience selling senior housing, retirement or health care services preferred Excellent computer skills, including word processing, spreadsheets and experience with CRMs Exceptional interpersonal and communication skills; able to make sales and marketing presentations to a variety of people Working Conditions Normal office environment in a geriatric community. Ability to lift up to 25 lbs. Physical demands may vary depending on assigned work area and tasks. Close eye work (computers, typing, reading and writing). Benefits Wesley Woods Senior Living offers a comprehensive benefit plan to eligible team members to include health, dental, vision, retirement benefits, short‑term disability, long‑term disability and paid time off. Conditions of Employment All offers of employment with Wesley Woods are conditioned upon completing and passing a background check, drug test, and participating in vaccine programs (e.g., Covid‑19, Flu, TB testing). All job applicants applying for Wesley Woods Senior Living will undergo testing for the presence of illegal drugs as a condition of employment. Any applicant with a confirmed positive test will be denied employment. Applicants will be required to submit voluntarily to a specimen test at a laboratory chosen by Wesley Woods, and by signing a consent agreement will release Wesley Woods from liability. If the physician, official or lab personnel has reasonable suspicion to believe that the job‑applicant has tampered with the specimen, the applicant will not be considered for employment. Wesley Woods will not discriminate against applicants for employment because of a past history of drug abuse. It is the current abuse of drugs, preventing employees from performing their jobs properly that will not be tolerated. Wesley Woods is a Drug Free Company. Individuals who have failed a pre‑employment test may initiate another inquiry with the company after a period of no shorter than six (6) months, but they must present themselves drug‑free as demonstrated by urinalysis or other tests selected by WWSL. EEO / AA Statement Wesley Woods does not discriminate in employment on the basis of race, color, religion, sex, sexual orientation, national origin, age, disability, or veteran/Reserve/National Guard status. #J-18808-Ljbffr