Offline Marketing Specialist (Bilingual Mandarin)
Novel Prep
Job Description
Job Description
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Novel Prep is seeking a passionate and experienced Offline Marketing Specialist to expand our presence in the Southern California market. The ideal candidate should have a solid background in the education industry, strong resource integration abilities, proven business development (BD) experience, and fluency in both English and Mandarin. Key Responsibilities
- Develop and implement offline marketing strategies targeting the Diamond Bar and Irvine regions.
- Establish and maintain partnerships with local educational institutions, community organizations, schools, and other collaborators.
- Organize and execute offline events (e.g., education fairs, parent workshops, campus activities) to enhance brand visibility and engagement.
- Leverage Southern California-based resources to complement online marketing efforts and drive comprehensive promotional campaigns.
- Analyze market data, track the effectiveness of promotional activities, and provide optimization recommendations.
- Support other market-related activities and assist in achieving annual objectives.
- Education Industry Experience : Minimum of 2 years of offline marketing experience in the education sector, with familiarity with local market dynamics and customer needs.
- Resourcefulness : Strong knowledge of Southern California’s local market and community resources, with the ability to quickly identify and secure relevant partnerships.
- Business Development : Demonstrated BD experience and success in building and maintaining long-term relationships.
- Language Skills : Fluency in English and Mandarin, with excellent communication and interpersonal abilities.
- Education Background : Associate’s degree or higher, with a preference for majors in marketing, education management, or related fields.
- Professional Skills : Strong organizational, problem-solving, and teamwork abilities, with the capacity to thrive under pressure.
Vacancy posted 12 days ago
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