Manager, Brand Strategy

Manager, Brand Strategy

Work Locations: With the exception of some select roles that have in-office requirements, A+E Global Media operates on a flexible model that allows for remote, hybrid or full time in office work (in certain locales). Office locations include New York City, Los Angeles, Chicago, and Stamford, CT. Our list of eligible states in which employees may work remotely includes: California, Connecticut, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Hampshire, New Jersey, New York, North Carolina, Oregon, South Carolina, South Dakota, Texas, West Virginia, Wisconsin, and Wyoming.

Division Story

The Marketing division is an in-house, full-service B2C/B2B brand and marketing team of talented, curious, and purpose-driven members with diverse skill sets and backgrounds. We work on interesting and varied projects across multiple disciplines. As an employee of A+E Global Media, you'll be part of a global media and entertainment company that values diversity, representation, flexibility, and kindness. Our commitment to fostering an exceptional workplace has been recognized through multiple accolades: Forbes named us one of America's Best Midsize Employers. Newsweek included us in their lists of America's Most Loved Workplaces for 2021 and 2022, and America's Greatest Workplaces for Diversity in 2023. Inc. recognized A+E Global Media as one of the Best Workplaces of 2025.

Job Description

The Manager, Brand Strategy is responsible for developing and managing innovative marketing strategies to grow the reach of our brands, genres and tentpoles, and engage with our fandoms in meaningful ways. Reporting to the Director, Brand Strategy, this role plays a pivotal part in shaping our most important consumer moments from brief through launch. This person will help define how our brands show up in culture, champion bold, insight-driven ideas, and create innovative ways to connect with and grow our passionate fandoms. We're looking for a proactive, curious thinker who isn't afraid to push boundaries and bring fresh energy to the work.

More About What You'll Do:

Brand, Genre & Tentpole Strategy:

• Translate brand strategy into audience, platform, and fandom engagement strategies for priority initiatives and tentpole campaigns
• Synthesize audience insights, fan feedback, and marketplace trends into actionable strategic recommendations
• Identify and recommend bold, insight-driven opportunities to engage and grow fandoms across priority genres and brands
• In partnership with research, develop and evolve brand and genre audience personas, and socialize with cross-functional teams for alignment

Genre Positioning & Governance:

• Document and communicate brand and genre priorities across teams to ensure alignment; keep internal self-service planning tools up to date as priorities evolve
• Develop and socialize strategic briefs that inform integrated marketing campaigns, content initiatives, partnerships, and audience engagement efforts
• Partner cross-functionally on the activation of brand and genre strategies to ensure alignment to strategy
• Develop and maintain strategy documents and tools to educate, inspire and influence how our genres come to life across platforms, ensuring every touchpoint is distinctive, cohesive, and culturally resonant

Market Intelligence & Trendspotting:

• Spot white space and emerging opportunities before they hit the mainstream, translating trends into actionable ideas for our brands
• Monitor and report on competitive landscape for our brands and genres, making recommendations for how to keep ourselves differentiated in the marketplace
• Build and leverage relationships internally and externally to surface fresh perspectives, unlock opportunities, and keep our brands ahead of the curve

Basic Requirements:

• 3-5 years experience in brand marketing
• Proven record of planning and executing brand activations/campaigns
• Self-starter comfortable with carving new paths
• Strong storytelling and communication skills
• Test & learn mindset and willingness to take risks
• Ability to translate consumer insights into action
• Fluency with AI tools and automation techniques

Compensation

Annual Pay Range: $84,458 - $98,816 Annual Incentive Target: 12.50%

The annual/hourly pay range displayed serves as a good faith estimate of the minimum and maximum base pay range for this role. Compensation for the role will be based on a number of different factors such as a candidate's qualifications, skills, competencies, location, and experience. A+E offers a competitive total compensation package, which includes healthcare coverage, 401k matching, and a range of other benefits. Learn more at

A+E Global Media proudly provides equal employment opportunity for all employees and job applicants, and makes employment decisions consistent with this principle. The company's employment actions and decisions – including recruitment, hiring, training, promotion, demotion, compensation, transfer, layoff, and termination – are made without regard to an employee's race, color, religion, creed, age, national origin, ancestry, sex (which includes pregnancy, childbirth, breastfeeding, and related medical conditions), gender, sexual orientation, gender identity, gender expression, marital status, alienage or citizenship status, physical and/or mental disability, medical condition, family and medical leave status, genetic information, military or veteran status, or any other characteristic protected by applicable law. A+E Global Media is a joint venture of the Hearst Corporation and The Walt Disney Company. We are proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans.