Strategic Marketing Manager

Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities Plan and deliver annual growth initiatives aligned with market opportunities and business goals Develop growth strategies for power, semiconductor, food and beverage, and chemical sub-verticals Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies Partner with campaign managers, digital marketers, and demand generation experts to align campaigns with growth strategies and customer needs Collaborate with trade show and event managers to plan and execute events Work with North American sales teams to develop vertical-specific strategies and success tools Ensure products address critical North American customer needs Track, measure, and analyze growth initiative performance against KPIs and adjust strategies as needed Build and maintain relationships with industry organizations, associations, and influencers Requirements Bachelor’s degree required; MBA or advanced marketing degree preferred 5+ years of progressive commercial experience in marketing/product management Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment Experience using market, customer, or performance data to identify opportunities and support decisions Proven ability to work cross-functionally and lead through influence Experience in an industrial or manufacturing environment preferred Experience in water treatment or industrial water preferred Core Competencies Demonstrates expertise in developing and executing growth strategies in B2B environments, particularly within industrial sectors. Proven ability to analyze market trends and customer needs to drive cross-functional initiatives and achieve business goals. Highest-signal resume keywords Growth Strategy Development B2B Marketing Experience Cross-Functional Leadership Market Analysis KPI Performance Tracking ATS Optimization Keywords Hard Skills Market Research Data Analysis Growth Initiative Execution Go-To-Market Strategy Commercial Strategy Development Soft Skills Collaboration Relationship Building Influence Leadership Certifications & Qualifications Bachelor’s Degree MBA or Advanced Marketing Degree Industry Keywords Industrial Market Trends B2B Environment Water Treatment Manufacturing Food and Beverage Semiconductor Chemical Sub-Verticals Tools & Technologies Demand Generation Tools Campaign Management Software #J-18808-Ljbffr