Director of Marketing

Property Description

Be part of the opening chapter of the newly reimagined Royal Palm South Beach Miami , re-opening in 2026 following a transformative $110 million renovation. This iconic beachfront destination is poised to reclaim its place as one of South Beach's most exciting premium lifestyle hotels-designed for high-impact meetings, incentive travel, lifestyle-driven gatherings, and unforgettable group experiences.

Ideally located at the intersection of Collins Avenue and Ocean Drive, the Royal Palm offers direct access to pristine white-sand beaches, the oceanfront boardwalk, and the cultural, dining, and entertainment energy that define Miami Beach-from Lincoln Road to Española Way. Rising 17 stories above the shoreline, the hotel will feature 404 thoughtfully redesigned guestrooms and 20,000 square feet of flexible indoor and outdoor event space, creating a dynamic, design-forward environment where business and leisure seamlessly intersect.

This is a rare opportunity to be part of a landmark reopening and help bring a bold new vision to life from the ground up. Team members at Royal Palm will play a meaningful role in shaping the guest experience, building something truly special, and contributing to a culture rooted in creativity, collaboration, and elevated hospitality. If you're passionate about lifestyle hospitality and want to grow your career with an iconic brand at an exciting moment of transformation, this is your moment to join us.

Overview

Located in the heart of South Beach, the vibrant and stylish Royal Palm South Beach Miami, a Tribute Portfolio Resort, is hiring a dynamic, driven, and creative Director of Marketing with experience within the hospitality industry and knowledge of the South Florida market. Armed with a talent for social media, storytelling, and driving brand engagement, you'll lead Marketing efforts for the rebrand of the 404-room flagship hotel and its signature restaurants and bars following its extensive property-wide renovation.


The Director of Marketing is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.

While the person in this role reports to the Director of Sales & Marketing, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.

In this role, the Director of Marketing is responsible for the development and execution of the property-level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.


This is a hands-on, pre-opening leadership role for a marketing professional who thrives on collaboration, storytelling, and results. Previous Marriott experience is a plus.

Key Responsibilities

Strategic Leadership

• Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
• Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
• Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
• Establish and maintain strong relationships with ownership, corporate leadership, and external partners.

Digital & Social Media Marketing

• Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
• Manage and optimize the property's websites, CRM systems, and Analytics to track engagement and conversions.
• Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
• Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.

Brand Development & Partnerships

• Define and protect the hotel's brand identity, ensuring consistent and compelling messages across all touchpoints.
• Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
• Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.

Public Relations & Media

• Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
• Oversee press materials, media itineraries, and influencer collaborations.
• Track media coverage and share regular reporting with ownership and leadership teams.

Measurement & Reporting

• Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy.
• Monitor KPIs across channels, including website traffic, ROAS, engagement rates, audience growth, and conversion performance.

Qualifications

• Qualifications
  
  • Minimum 8+ years of experience in hotel marketing, digital marketing, or luxury brand management.
  • Proven success managing multiple marketing, digital, and PR agencies.
  • Strong knowledge of the Miami market and key lifestyle trends.
  • Experience with Marriott or lifestyle hotels
  • Demonstrated success with pre-opening or rebranding projects.
  • Proficiency in Google Analytics, and Adobe Creative Suite.
  • Strong copywriting skills and understanding of HTML basics.
  • Excellent leadership, communication, and organizational abilities.
  • Ability to manage effectively and build trust with ownership and executive leadership.
  This is an exceptional opportunity for a forward-thinking Director of Marketing to make a lasting impact on a reimaged Resort. If you are passionate about creating experiences that resonate and drive performance locally, we invite you to join our team.

Benefits

Davidson Hospitality Group is an award-winning, full-service hospitality management company overseeing hotels, restaurants, dining and entertainment venues across the US. A trusted partner and preferred operator for Hilton, Hyatt, Kimpton, Marriott, and Margaritaville, Davidson offers a unique entrepreneurial management style and owners' mentality that provides the individualized personal service of a small company, enhanced by the breadth and depth of skill and experience of a larger company. In keeping with the company's heritage of delivering value, Davidson is comprised of four highly specialized operating verticals: Davidson Hotels, Pivot, Davidson Resorts and Davidson Restaurant Group.

In keeping with the company's heritage of delivering value to its owners and team members, Davidson offers a rich benefit program with a variety of benefits designed to enrich the lives and well-being of our team members and their families.

• Multiple Tiers of Medical Coverage
• Dental & Vision Coverage
• 24/7 Teledoc service
• Free Maintenance Medications
• Pet Insurance
• Hotel Discounts
• Tuition Reimbursement
• Paid Time Off (vacation, sick, bereavement, and Holidays).
• 401K Match

Working at Davidson is like nowhere else. It's less of a job, more of a calling. It's part career, part revolution. Because whatever you do here, you play a part in helping redefine the way quality hospitality is delivered to our guests, our clients, our partners, and each other.

EOE AA- Minorities/Females/Vet/Disability/Gender Identity/Sexual Orientation

Davidson Hospitality is a drug free workplace. Pre-employment drug test and background check required. We participate in E-Verify.